PHILADELPHIA, Jan. 24 /PRNewswire-FirstCall/ -- Mothers Work, Inc.
(Nasdaq: MWRK), the world's leading maternity apparel retailer, today
announced that Lisa Hendrickson, the Company's current Vice President of
Design and Acting Senior Vice President of Merchandising, has been promoted
to the position of Chief Merchandising Officer. Ms. Hendrickson has over
twenty years of apparel design/merchandising experience and has served as
Acting Senior Vice President of Merchandising of the Company since November
2007, and as Vice President of Design of the Company since June 2006. Ms.
Hendrickson previously served as the Design Director of the Company's
Motherhood Maternity(R) brand from February 1998 to May 2006. From July
1985 to February 1998, Ms. Hendrickson served in a variety of apparel
design positions performing various merchandising activities including
creating private label product lines for several leading apparel retailers.
Rebecca Matthias, the Company's President and Chief Creative Officer,
stated, "We are thrilled to have Lisa assume the role of Chief
Merchandising Officer and believe she is the right person to maintain and
improve upon Mothers Work's position as the market leader in the maternity
apparel business. Having been with Mothers Work for the past ten years,
Lisa is intimately knowledgeable about our business and the needs of the
maternity apparel customer. Lisa has brought a great deal to our Company
during her time with us, including being the driving force behind our new
patent-pending product, the Secret Fit Belly(TM), and we look forward to
big things from her as she assumes this new role."
Mothers Work is the world's largest designer and retailer of maternity
apparel, using its custom TrendTrack(TM) merchandise analysis and planning
system as well as its quick response replenishment process to "give the
customer what she wants, when she wants it." As of December 31, 2007,
Mothers Work operates 1,544 maternity locations, including 772 stores,
predominantly under the tradenames Motherhood Maternity(R), A Pea in the
Pod(R), Mimi Maternity(R), and Destination Maternity(R), and sells on the
web through its DestinationMaternity.com and brand-specific websites. In
addition, Mothers Work distributes its Oh Baby by Motherhood(TM) collection
through a licensed arrangement at Kohl's(R) stores throughout the United
States and on Kohls.com.
The Company cautions that any forward-looking statements (as such term
is defined in the Private Securities Litigation Reform Act of 1995)
contained in this press release or made from time to time by management of
the Company, including those regarding expected results of operations,
liquidity and financial condition and various business initiatives, involve
risks and uncertainties, and are subject to change based on various
important factors. The following factors, among others, in some cases have
affected and in the future could affect the Company's financial performance
and actual results and could cause actual results to differ materially from
those expressed or implied in any such forward-looking statements: our
ability to successfully manage our various business initiatives, our
ability to successfully manage and retain our leased department and
licensed relationships and marketing partnerships, future sales trends in
our existing store base, weather, changes in consumer spending patterns,
raw material price increases, consumer preferences and overall economic
conditions, the impact of competition and pricing, availability of suitable
store locations, continued availability of capital and financing, ability
to hire and develop senior management and sales associates, ability to
develop and source merchandise, ability to receive production from foreign
sources on a timely basis, potential stock repurchases, potential debt
prepayments, changes in market interest rates, war or acts of terrorism,
and other factors set forth in the Company's periodic filings with the
Securities and Exchange Commission, or in materials incorporated therein by
reference.
Mothers Work press releases available through Company News On-Call:
http://www.prnewswire.com/comp/581877.html
SOURCE Mothers Work, Inc.
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Related links:
http://www.motherswork.com
CONTACT:
Edward M. Krell, Chief Operating Officer &
Chief Financial Officer of Mothers Work, Inc., +1-215-873-2220
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