iPlanet(TM) E-Commerce Solutions Lands on Industry's Hottest Segment with
Aggressive Advertising, Public Relations and Web Campaigns
MOUNTAIN VIEW, Calif., Jan. 25 /PRNewswire/ -- The Sun-Netscape Alliance
today launched its new iPlanet(TM) E-Commerce Solutions brand identity,
underscoring its commitment to leadership in the e-commerce software,
services, and solutions market.
"We have the industry's broadest portfolio of e-commerce software,
services and partners. And thousands of the industry's most prominent players
have battle tested our solutions in business-to-business e-commerce," said
Marge Breya, chief marketing officer of iPlanet E-Commerce Solutions. "And our
net pedigree -- the combination of AOL, Netscape and Sun -- uniquely positions
us as the leader in e-commerce. It's time our brand reflects this leadership."
iPlanet E-Commerce Solutions delivers the industry's broadest portfolio of
e-commerce software, services and partners enabling customers to take maximum
advantage of the opportunities presented by the Net Economy. The
multi-platform, standards-based product portfolio includes the world's #1
directory, #1 application, #1 messaging and #1 web servers. The portfolio also
boasts e-commerce procurement, trading community, open Internet marketplace
development, and Internet bill presentment and payment solutions.
Potent Heritage -- Unique Vision
"While our heritage of Sun Microsystems, America Online, and Netscape
gives us an unparalleled e-powered push," said Breya, "our dedication to
supporting the industry's leading hardware and operating system platforms in
today's heterogeneous environments positions us well to build our business
anywhere, with anyone requiring e-commerce expertise."
Blue-chip Customer Base
iPlanet E-Commerce Solutions has earned the confidence and business of a
growing list of blue-chip customers over the last year, including Federal
Express, Bank of America, Ford, Citibank, Eaton Corporation, John Hancock,
Boeing, Lockheed Martin, American International Group, First Union
Corporation, MCI WorldCom, British Telecom, France Telecom, Renault, BMW,
World Access, Telefonica, Bristol Meyers Squib, and Motorola.
"Our products and services continue to resonate with customers who want to
stop just talking about e-commerce and want to get on with doing it," said
Breya.
Integrated Branding Efforts to Break in Traditional and New Media
Identity branding activities for iPlanet E-Commerce Solutions include new
advertising, public relations, collateral materials, and a fresh redesign of
its Website. The fully integrated branding campaign created by Digital@JWT,
the high-tech arm of J. Walter Thompson, launches on January 25th. This
media-neutral image-driven campaign, with the color red and a series of white
circles used repeatedly throughout, is designed to leverage executions equally
through traditional and new media.
Print executions will appear on January 25th in major U.S. newspapers
including the San Jose Mercury News, Wall Street Journal, The New York Times,
and the Boston Globe, and the redesigned iPlanet Website will go live. An
online banner ad blitz will begin with twenty-two million impressions starting
this week. Television ads, which will premiere on the iPlanet Website, will
break on cable and in spot markets later this quarter.
"We're living our message through a fully integrated, web first, branding
campaign," said Elisa Steele, vice president of marketing communications,
iPlanet E-Commerce Solutions. "We will showcase our messages through all
aspects of our marketing efforts starting with digital media and then moving
to more traditional mechanisms. "
iPlanet E-Commerce Solutions also announced recently that its public
relations will be handled by KVO Public Relations of Mountain View, California
and Portland, Oregon. "KVO is an integral partner in our iPlanet mission, and
will play a key role in leveraging and extending our new branding program,"
said Breya.
"iPlanet has e-merged," said Breya, "with the vision, focus, products,
leadership and services necessary to build the solutions businesses need to
succeed in today's net economy."
About iPlanet E-Commerce Solutions, a Sun-Netscape Alliance
iPlanet E-Commerce Solutions, a Sun-Netscape Alliance, was established in
March 1999 by America Online, Inc. and Sun Microsystems, Inc. to provide
easy-to-deploy, comprehensive e-commerce solutions for the Net Economy.
iPlanet E-Commerce Solutions provides the industry's broadest portfolio of
e-commerce infrastructure and applications software, and services. Its iPlanet
Messaging, Directory, Web and Application servers all enjoy number one market
share positions. For more information, consult the iPlanet Website at
http://www.iPlanet.com or call 888-786-8111.
NOTE: Sun, Sun Microsystems, the Sun Logo and iPlanet are trademarks or
registered trademarks of Sun Microsystems, Inc. in the United States and other
countries. Netscape and the Netscape N logo are registered trademarks of
Netscape Communications Corporation in the U.S. and other countries. Other
Netscape logos, product names, and service names are also trademarks of
Netscape Communications Corporation, which may be registered in other
countries.
SOURCE The Sun-Netscape Alliance
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Company News On-Call:
http://www.prnewswire.com/comp/585525.html or fax,
800-758-5804, ext. 585525
CONTACT:
Jeff Cox, Sr. Director of Public Relations of
iPlanet E-Commerce Solutions, a Sun-Netscape Alliance,
650-937-7183
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