DALLAS, Jan. 25 /PRNewswire/ -- TRUE, the scientifically-based leading
online relationship service, today announced that it has earned the TRUSTe
Email Privacy Seal for its dedication to strict privacy and fair email
practices. Today's announcement further demonstrates TRUE's commitment to
privacy and safety in the online dating community by upholding the email
privacy protection guidelines established by TRUSTe.
After a rigorous review and evaluation of email distribution practices
TRUE has been approved to use the TRUSTe Email Privacy Seal, which will be
prominently displayed on its Web site, effective today.
"Since our inception, TRUE's main concern has been increasing the privacy
and safety of our members," said Herb Vest, CEO and founder of TRUE. "By
earning and displaying the TRUSTe Email Privacy Seal, we are once again
reinforcing our commitment to respect our members' privacy and to utilize
industry-leading communication practices."
The TRUSTe Email Privacy Seal is the first independent certification
program that reassures consumers that they won't be subjected to spam when
they submit their email address online. The program allows certified email
senders like TRUE to display a verifiable seal confirming that they stand for
strict private and fair email distribution practices.
Specifically, participants in the TRUSTe Email Privacy Seal program agree
to:
* Prior consent standard for commercial email
* At a minimum, pre-selected option for house files
* Opt-in for third-party mailings
* No third-party sharing without explicit permission
* Clear and conspicuous notice describing use
* Easy-to-use, responsive, persistent unsubscribe
* Privacy statement fully disclosing email practices
* Willingness to participate in dispute resolution and ongoing monitoring
"By earning the TRUSTe Email Privacy Seal, TRUE plainly demonstrates the
integrity of its email policies and respect for its members," said Fran Maier,
executive director and president, TRUSTe. "After a thorough review, we were
able to confirm that TRUE's email practices conform to strict privacy and fair
procedures."
About TRUSTe
TRUSTe, the online privacy leader, is an independent, nonprofit
organization dedicated to enabling individuals and organizations to establish
trusting relationships based on respect for personal identity and information
in the evolving networked world. Founded in 1997, TRUSTe's privacy
certification and seal programs are considered Safe Harbors for the Children's
Online Privacy Protection Act (COPPA) and the EU Safe Harbor Framework. TRUSTe
maintains the largest privacy seal program with more than 1,300 Web sites
certified throughout the world including AOL, Microsoft, IBM, Intuit, and The
New York Times. For more information on TRUSTe please visit
http://www.truste.org .
About TRUE
TRUE is safer, savvy, and the leading scientifically based, online
relationship service whose mission is to help singles find long-lasting and
fulfilling relationships. Founded on an advanced, scientific compatibility
test uniquely endorsed by Psychology Today and independently certified by one
of the leading experts in tests and measurements -- Integrated Knowledge
Systems, Inc. -- to meet the Standards for Educational and Psychological
Testing, TRUE is the only online relationship service that actively seeks to
further protect the safety of its communicating members by conducting
extensive criminal background screenings and single verification screening.
With the help of proprietary research and in conjunction with national and
international advisors in the field of relationship and psychology, TRUE's
team of experts guide members step-by-step through all stages of the
relationship-building process. To find out more about how TRUE helps people
around the world Live, Love and Learn(R)(TM) please visit
http://www.true.com .
Press Contacts:
Milly Navarro
Ogilvy Public Relations Worldwide
(972)335-8948
Milly.Navarro@ogilvypr.com
Amanda Shawaluk
Ogilvy Public Relations Worldwide
(312) 397-6073
Amanda.Shawaluk@ogilvypr.com
SOURCE TRUE
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Related links:
http://www.true.com
http://www.truste.org
Company News On-Call:
http://www.prnewswire.com/comp/919610.html
CONTACT:
Milly Navarro, +1-972-335-8948, or
Milly.Navarro@ogilvypr.com , or Amanda Shawaluk, +1-312-397-6073,
or Amanda.Shawaluk@ogilvypr.com , both of Ogilvy Public Relations
Worldwide, for TRUE
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