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Greg O'Neill and Charles Chang Edge Out Fellow MBA Candidates in Charity Poker Tournaments Hosted by Harrah's Entertainment

   Harrah's Entertainment, Inc. logo. (PRNewsFoto/Harrah's Entertainment, Inc.)

LAS VEGAS, NV UNITED STATES
 Third Annual MBA Poker Championship Hits $30,000 mark for the Alzheimer's
                                Association

    LAS VEGAS, Jan. 25 /PRNewswire-FirstCall/ -- Harrah's Entertainment,
Inc. (NYSE: HET) today announced Greg O'Neill and Charles Chang as the
winners of the MBA Poker Championship Tournaments. As the winner of the
Saturday tournament, Mr. O'Neill (from the University of Chicago) took home
$14,359 in prize money. As the winner of the Sunday tournament, Mr. Chang
(from the University of Nevada, Las Vegas) received $16,089 as well as a
Dell Latitude notebook computer, Jim Beam golf bag and dart board, and a
Microsoft Xbox 360 prize package. This year's prize pool totaled close to
$100,000. Over 1000 MBA students and alumni from some of the country's best
universities -- including Harvard, Northwestern, UC Berkeley, UCLA,
University of Chicago, and Wharton -- gathered at Caesars Palace this
weekend. Over the past three years, $30,000 from the prize pool has been
donated to the Alzheimer's Association.

    (Logo: http://www.newscom.com/cgi-bin/prnh/20070718/HARRAHSLOGO)

    "We've leveraged the worldwide recognition of our World Series of Poker
brand to attract MBA poker players and spectators alike to Caesars Palace
Las Vegas for what is undeniably one of the most creative recruiting events
in the U.S.," said Mary Thomas, senior vice president of human resources at
Harrah's Entertainment. "MBA poker players tend to think quickly on their
feet and be quite quantitatively apt -- two attributes highly coveted by
recruiters."

    "This weekend is a truly unique recruiting environment for MBAs," said
Saturday winner, Greg O'Neill. "The numerous events provide us the
opportunity to relax, enjoy some competitive poker, and network with both
recruiters and MBA's from other top schools."

    "Beam Global Spirits & Wine, CareerBuilder.com, Dell, Microsoft,
Nationwide and other sponsors were eager to get in front of this
highly-qualified audience in an innovative way," said Susan Hailey, vice
president of talent acquisition. "A survey of Fortune 500 CEOs indicated
that building their organization's bench strength is their top objective
over the next 3-5 years."

    Harrah's Entertainment, Inc. is the world's largest provider of branded
casino entertainment. Since its beginning in Reno, Nevada, nearly 70 years
ago, Harrah's has grown through development of new properties, expansions
and acquisitions, and now owns or manages casinos on four continents. The
company's properties operate primarily under the Harrah's, Caesars and
Horseshoe brand names; Harrah's also owns the London Clubs International
family of casinos. Harrah's Entertainment is focused on building loyalty
and value with its customers through a unique combination of great service,
excellent products, unsurpassed distribution, operational excellence and
technology leadership.

    For more Harrah's information, please visit: http://www.harrahs.com.



SOURCE Harrah's Entertainment, Inc.




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Related links:
  • http://www.harrahs.com
    Photo Notes:
    NewsCom: http://www.newscom.com/cgi-bin/prnh/20070718/HARRAHSLOGO
    AP Archive: http://photoarchive.ap.org
    PRN Photo Desk, photodesk@prnewswire.com
    CONTACT:
    Jacqueline Peterson of Harrah's
    Entertainment, Inc., +1-702-494-4829