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Hello Direct Reports Record Fourth Quarter and Year-End Results

                Quarterly Revenue Up 28.5% Over Previous Year
               Quarterly Net Income Up 35.8% Over Previous Year
                  Annual Revenue Up 17.9% Over Previous Year
                Annual Net Income Up 45.4% Over Previous Year

    SAN JOSE, Calif., Jan. 26 /PRNewswire/ -- Hello Direct, Inc.
(Nasdaq: HELO), the leading developer and direct marketer of desktop telephony
and equipment interface products, today reported financial results for the
fourth quarter and year ended December 31, 1999.  For the twelfth consecutive
quarter, the Company has succeeded in increasing sales and net income over the
comparable prior-year period.
    Net sales for the quarter were a record $22.1 million, an increase of
28.5 percent over net sales of $17.2 million in the fourth quarter of the
prior year.  Net income was $1.1 million, or $0.21 per share (on 5,432,000
diluted shares outstanding), an increase of 35.8 percent over net income of
$823,000, or $0.16 per share (on 5,201,000 diluted shares outstanding), for
the same quarter a year ago.
    The Company also reported quarterly operating income of $1.39 million, a
19.8 percent increase over operating income of $1.16 million in the fourth
quarter of last year.
    For the year, net sales reached a record $81.1 million, an increase of
17.9 percent over net sales of $68.7 million in 1998.  Net income for the year
was $3.88 million, or $0.73 per share (on 5,352,000 diluted shares
outstanding), a 45.4 percent increase over net income of $2.67 million, or
$0.51 per share (on 5,199,000 diluted shares outstanding), in 1998.
    "I am very pleased with our quarterly and annual results," said Alec
Glover, Hello Direct's president and CEO, "and especially with our higher rate
of growth.  I am also particularly excited about the continuing significant
growth prospects for our profitable Internet and outbound telemarketing
channels."  According to Glover, Internet sales for the quarter grew by
125 percent over the year-ago period and represented 16 percent of fourth
quarter 1999 sales, up from 9 percent for the same period a year ago.  "This
highlights the success of our effort to build web site traffic and revenue
through expanded alliances and promotion.  In the last few months alone we
have concluded agreements with potentially significant traffic sources such as
deltathree.com, the FairMarket Network, smalloffice.com and TelStreet.com,
among others, and we look forward to continuing this development in the coming
year," Glover said.  Outbound corporate accounts sales for the quarter grew by
113 percent over the same period a year ago, accounting for 51 percent of
total sales, versus 31 percent in the fourth quarter of 1998.
    "While aiming to further increase our Internet and outbound telemarketing
sales, we also plan to keep developing opportunities for our own proprietary
technologies and products.  Our OEM agreement with Polycom, Inc., announced in
November 1999, to provide them with an application of our LearnIt(TM) smart
interface technology is an excellent example of this opportunity," said
Glover.
    The Company's gross margin for the quarter was 47.9 percent, down from
53.5 percent in the same period in 1998.  Because of this, gross margin for
1999 as a whole was 52.9 percent, down from 53.8 percent in 1998.  Selling,
general and administrative expenses declined as a percentage of net sales year
to year, from 45.5 percent in 1998 to 43.1 percent in 1999.
    "The anticipated decline in gross margins was the result of significant
sales at special introductory pricing to a new and strategically important
corporate account, Intel Corporation, and special promotions and sales
incentives in the fourth quarter aimed at driving new traffic to our website,"
said Glover. "In effect, these were one-time investment spending events, and
we expect gross margins to return to over 50 percent levels this quarter."
    Hello Direct also reported that cash and short-term investments as of
December 31, 1999, decreased to $7.3 million from $9.6 million a year earlier.
Working capital as of December 31, 1999, was $18.1 million, compared with
$19.2 million at the close of the previous year.  The decrease in working
capital results from the successful acquisition of PhoneZone.com, stock
repurchases, and the purchase of capital assets.

    About Hello Direct, Inc.
    Hello Direct, Inc. (Nasdaq: HELO) is the leading developer and direct
marketer of desktop telephony and equipment interface solutions, including
headsets, teleconferencing, wireless, and related desktop products.  Through a
combination of distinctive catalogs, outbound telemarketing and Internet sales
channels, the Company offers a broad selection of commercial grade solutions
to its customers' evolving communications needs.  For more information on
Hello Direct, Inc., please visit http://www.hellodirect.com the leading online source
of telecommunications information, products and services.

    Safe Harbor Statement
    This release contains forward-looking statements including, but not
limited to, statements regarding the expansion of outbound telemarketing and
Internet sales efforts, increased revenue growth rates, and the continuing
success of the Company's growth plans for margins and profits.  These
forward-looking statements involve risks and uncertainties that could cause
actual results to differ, and such differences could be material.  Such risks
and uncertainties include, but are not limited to, the following:  the
uncertainty of the Company's future operating results, the fact that the
market for telecommunication products is generally characterized by rapidly
changing technology, the Company's need and ability to successfully develop
new products, the Company's dependence on and market acceptance of its headset
products, the Company's dependence on sole or limited source suppliers and
foreign manufacturing, the highly competitive market for telecommunications
products, risks associated with managing a growing business, and the Company's
dependence on key personnel.  There can be no assurance that the Company will
be successful in addressing such risks and uncertainties.  Investors are
strongly encouraged to review the section entitled "Factors affecting
operating results and market price of stock" in the Company's annual report on
Form 10-K for the year ended December 31, 1998, and quarterly reports on Form
10-Q on file with the Securities and Exchange Commission for a discussion of
risks and uncertainties that could affect operating results and the market
price of the Company's stock.


                              HELLO DIRECT, INC.
                      Condensed Statements of Operations
                    For the Three and Twelve Months Ended
                          December 31, 1999 and 1998

                           Three Months Ended           Twelve Months Ended
                               December 31,                  December 31,
                              1999          1998         1999          1998

    Net sales          $22,091,000   $17,185,000  $81,052,000   $68,731,000
    Cost of goods sold  11,508,000     7,992,000   38,190,000    31,772,000
     Gross profit       10,583,000     9,193,000   42,862,000    36,959,000

    Selling, general
     and administrative
     expenses            8,462,000     7,447,000   34,904,000    31,294,000
    Product development
     expenses              732,000       587,000    2,599,000     2,036,000
     Operating income    1,389,000     1,159,000    5,359,000     3,629,000

    Other income - net     241,000       211,000      804,000       816,000

     Income before
      income taxes       1,630,000     1,370,000    6,163,000     4,445,000

    Income taxes           512,000       547,000    2,281,000     1,776,000

     Net income         $1,118,000      $823,000   $3,882,000    $2,669,000

    Basic per share
     amounts:
    Net income               $0.21         $0.16        $0.75         $0.52
    Weighted average
     shares outstanding  5,226,000     5,118,000    5,167,000     5,108,000

    Diluted per share
     amounts:
    Net income               $0.21         $0.16        $0.73         $0.51
    Weighted average
     shares outstanding  5,432,000     5,201,000    5,352,000     5,199,000


                              HELLO DIRECT, INC.
                           Condensed Balance Sheets

                                   December 31,           December 31,
                                       1999                  1998
                   ASSETS
    Current assets:
      Cash and cash equivalents      $7,292,000             $5,745,000
      Short-term investments                 --              3,860,000
      Trade accounts
        receivable, less allowance
        for returns and doubtful
        accounts                      9,186,000              5,491,000
      Inventories                     7,753,000              6,119,000
      Deferred tax assets               874,000                847,000
      Other current assets            1,904,000              2,474,000
         Total current assets        27,009,000             24,536,000

    Notes receivable                  3,912,000              4,239,000
    Property and equipment, net      10,055,000              6,246,000
    Goodwill, net                     1,600,000                     --
        Total assets                $42,576,000            $35,021,000


                       LIABILITIES AND STOCKHOLDERS' EQUITY

    Current liabilities:
      Accounts payable               $6,340,000             $3,567,000
      Accrued expenses                2,553,000              1,736,000
        Total current liabilities     8,893,000              5,303,000
    Non-current liabilities             472,000                364,000
        Total liabilities             9,365,000              5,667,000

    Stockholders' equity:
      Common stock                        5,000                  5,000
      Additional paid-in capital     29,668,000             28,319,000
      Notes receivable from
        stock sales                    (742,000)                     -
      Retained earnings               5,603,000              1,721,000
      Less treasury stock, at cost   (1,323,000)              (691,000)
        Total stockholders' equity   33,211,000             29,354,000
        Total liabilities and
          stockholders' equity      $42,576,000            $35,021,000


SOURCE Hello Direct, Inc.




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Related links:
  • http: /www.hellodirect.com
    CONTACT:
    Kip Witter, Chief Financial Officer of Hello
    Direct, 408-363-6158; General information, Chris West, or
    analysts, Paul Levy, of The Financial Relations Board,
    415-986-1591