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Callaway Golf Introduces New Hawk Eye VFT Pro Series Titanium Drivers and Fairway Woods for Low-Handicappers

    CARLSBAD, Calif., Jan. 26 /PRNewswire/ -- Callaway Golf (NYSE: ELY) today
introduced the Big Bertha(R) Hawk Eye(R) VFT(TM) Pro Series Titanium Drivers
and Fairway Woods.  These exciting new titanium woods join the Big Bertha Hawk
Eye VFT Titanium Drivers and Fairway Woods that were introduced to the public
last October.
    The Hawk Eye VFT Pro Series consists of three driver lofts and two fairway
woods.  Each features design specifications geared for professional and
low-handicap amateur golfers, such as neutral weighting, a slightly higher
center of gravity and square face angles.  As with the rest of the Hawk Eye
VFT family of titanium woods, the Hawk Eye VFT Pro Series Titanium Woods have
been designed to conform with all USGA and R&A regulations.  They are approved
for tournament play worldwide.
    "The Hawk Eye VFT Pro Series Titanium Woods are perfect for low-handicap
players who want a greater ability to work the ball both directions off the
tee or off the fairway," said Richard C. Helmstetter, Senior Executive Vice
President, Chief of New Products for Callaway Golf.  "As with the entire Hawk
Eye VFT Titanium Woods family, these new woods have an interior weight pocket
that is injected with high-density molten metal.  We repositioned this weight
pocket in the Hawk Eye VFT Pro Series Titanium Woods to make it easier to draw
or fade the ball on demand, and also to launch the ball on a slightly lower
trajectory.  That makes these woods an ideal choice for golfers who want to
shape their shots more easily."
    The Hawk Eye VFT Pro Series Titanium Drivers and Fairway Woods take full
advantage of their namesake Variable Face Thickness (VFT) Technology.  With
VFT Technology, the thickness of the clubface tapers from thickest in an area
near the center to thinnest around the perimeter.  Callaway Golf's engineers
use this technology to increase the coefficient of restitution (COR), which
makes the energy transfer between ball and club more efficient.  The result is
improved launch conditions, which helps golfers of all skill levels achieve
more distance and greater forgiveness.  The Hawk Eye VFT Pro Series Titanium
Drivers and Fairway Woods push USGA-mandated performance limits to the limit,
yet they still conform and are legal for USGA-sanctioned events in North
America.
    The Hawk Eye VFT Pro Series Titanium Drivers and Fairway Woods also
feature a new line of high-performance graphite shafts.  The RCH Pro Series
H-65 shafts have been designed specifically for the Hawk Eye VFT Pro Series
Titanium Woods.  These composite graphite shafts have lower torque, higher
flex points and stiff tip sections, providing improved stability for players
with higher swing speeds.
    Big Bertha Hawk Eye VFT Pro Series Titanium Drivers are available in
8.5, 9.5 and 10.5 degrees, while Hawk Eye VFT Pro Series Titanium Fairway
Woods are available in 13- and 15-degree models with RCH Pro Series H-65
graphite shafts in Tour Regular, Tour Stiff and Tour Extra Stiff flexes in
right- and left-handed models.  The suggested retail price for the Hawk Eye
VFT Pro Series Drivers and Fairway Woods is $525 per individual titanium wood.
Availability is expected in April 2001.

    Callaway Golf Company makes and sells Big Bertha(R) Metal Woods and Irons,
including Big Bertha ERC(TM) II Forged Titanium Drivers, Big Bertha Hawk
Eye(R) VFT(TM) and Big Bertha Hawk Eye VFT Pro Series Titanium Drivers and
Fairway Woods, Big Bertha Steelhead Plus(TM) Stainless Steel Drivers and
Fairway Woods, Hawk Eye Tungsten Injected(TM) Titanium Irons, Steelhead(TM)
X-14(R) and Steelhead X-14 Pro Series Stainless Steel Irons.  Callaway Golf
Company also makes and sells Odyssey(R) Putters, including White Hot(TM),
TriHot(TM), and Dual Force(R) Putters.  Callaway Golf Company makes and sells
the Callaway Golf(R) Rule 35(TM) Firmfeel(TM) and Softfeel(TM) golf balls, and
the CB1(TM) Red golf ball.  For more information about Callaway Golf Company,
please visit our Web sites at http://www.callawaygolf.com, http://www.callawaygolfball.com
and http://www.odysseygolf.com.


SOURCE Callaway Golf




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