FORT LAUDERDALE, Fla., Jan. 26 /PRNewswire-FirstCall/ -- Parlux
Fragrances, Inc. (Nasdaq: PARL) announced today that it has entered into an
exclusive worldwide license agreement to develop and market an eponymous line
of watches for PARIS HILTON. Parlux currently manufacturers and distributes
PARIS HILTON fragrances.
Parlux Chairman and CEO Ilia Lekach commented, "There are important
synergies in the marketing, promotion, sale and distribution of fragrances and
luxury accessories. We have been planning for some time to expand our
presence in retail channels by complementing our fragrance lines with unique
watches. The response of our distributors and retailers to our recently
introduced PARIS HILTON fragrance has been very positive. Paris has
established herself as an American cultural icon with a remarkable
international following. We anticipate that the PARIS HILTON line of watches
will encompass a broad range, from high-end Swiss watches to moderately priced
fashion watches."
Parlux Fragrances, Inc. is a manufacturer and international distributor of
prestige fragrances and, in addition to the PARIS HILTON fragrance, holds the
licenses to manufacture and distribute the designer fragrance brands of Perry
Ellis, GUESS?, XOXO, Ocean Pacific (OP), Maria Sharapova, Andy Roddick, and
Fred Hayman Beverly Hills.
The Company may periodically release forward-looking statements pursuant
to the safe harbor provisions of the Private Securities Litigation Reform Act
of 1995. Such forward-looking statements involve known and unknown risks,
uncertainties and other factors that may cause actual results, performance or
achievements of the Company or its industry to be materially different from
any future results, performance or achievements expressed or implied by such
forward-looking statements. These risks and uncertainties include, among
others, future trends in sales and the Company's ability to introduce new
products in a cost-effective manner. Readers are cautioned not to place undue
reliance on these forward-looking statements, which speak only as of the date
thereof. The Company undertakes no obligation to publicly release the result
of any revisions to these forward-looking statements that may be made to
reflect events or circumstances after the date hereof or to reflect the
occurrence of unanticipated events.
SOURCE Parlux Fragrances, Inc.
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Related links:
http://www.parlux.com
Company News On-Call:
http://www.prnewswire.com/comp/674987.html
CONTACT:
Ilia Lekach, ext. 116, or Frank A.
Buttacavoli, ext. 117, both of Parlux Fragrances, Inc.,
+1-954-316-9008
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