MIAMI, Jan. 26 /PRNewswire/ -- Less than one week after the Western Angus
Steak Burger appeared on the season premiere of "The Apprentice," Burger King
Corporation announces a strong consumer response to the new menu item
originally marketed by the winning team of Trump trainees.
(Logo: http://www.newscom.com/cgi-bin/prnh/20031014/BKLOGO )
Since the Western Angus Steak Burger was introduced at more than 7,800
BURGER KING(R) restaurants in the United States on Jan. 21, 2005, the new
burger has held its own against the company's other popular 100 percent Angus
beef burgers -- The Angus Steak Burger and Angus Bacon Cheddar Ranch Steak
Burger -- with the Western Angus Steak Burger comprising almost 20 percent of
all Angus burger sales.
"The enthusiastic response to the Western Angus Steak Burger demonstrates
that we've reached consumers on a new level," says Russ Klein, chief marketing
officer of Burger King Corporation. "At BURGER KING, we don't just sell
burgers. Our HAVE IT YOUR WAY(R) philosophy is about empowerment and
connecting to our customers in ways relevant to their lives. What could be
more relevant than letting them taste the sandwich they saw created on TV just
the night before?"
The winning Western Angus Steak Burger sandwich features 1/3-pound 100
percent Angus beef, natural cheddar cheese, tangy barbecue sauce, crispy onion
rings, fresh lettuce and tomato on a corn-dusted bun.
About Burger King Corporation
The BURGER KING(R) system operates more than 11,000 restaurants in all 50
states and in more than 61 countries and territories worldwide. Approximately
90 percent of BURGER KING restaurants are owned and operated by independent
franchisees, many of them family owned operations that have been in business
for decades.
Burger King Holdings Inc., the parent company, is private and
independently owned by an equity sponsor group comprised of Texas Pacific
Group, Bain Capital and Goldman Sachs Capital Partners. In fiscal year ending
June 30, 2004, Burger King Corporation had system-wide sales of $11.3 billion.
To learn more about BURGER KING, please visit the company's Web site at
http://www.burgerking.com .
SOURCE Burger King Corporation
 back to top
Related links:
http://www.burgerking.com
Photo Notes:
NewsCom:
http://www.newscom.com/cgi-bin/prnh/20031014/BKLOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
Company News On-Call:
http://www.prnewswire.com/comp/124650.html
CONTACT:
Alison Russell, Burger King Corporation,
+1-305-378-7277, or arussell@whopper.com
|
