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Hello Direct Reports Record Fourth Quarter and Year End Results

                       Net Income Up 50 Percent in 1998

    SAN JOSE, Calif., Jan. 27 /PRNewswire/ -- Hello Direct, Inc.
(Nasdaq: HELO), the leading developer and direct marketer of desktop telephony
productivity tools, today reported financial results for the fourth quarter
and year ended December 31, 1998.
    Net sales for the quarter were $17.2 million, an increase of 8.3 percent
over net sales of $15.9 million in the fourth quarter of the prior year.  Net
income was $823,000, or $0.16 cents per share (on 5,201,000 diluted shares
outstanding), an increase of 38.1 percent over net income of $596,000, or
$0.12 per share (on 5,163,000 diluted shares outstanding), for the same
quarter a year ago.
    The Company also reported a record quarterly operating income of
$1,159,000, a 50.1 percent increase over operating income of $772,000 in the
fourth quarter of last year.
    For the year, net sales reached a record $68.7 million, an increase of
7.7 percent over net sales of $63.8 million in 1997.  Net income for the year
was $2.7 million, or $0.51 per share (on 5,199,000 diluted shares
outstanding), a 50.3 percent increase over net income of $1.8 million, or
$0.35 per share (on 5,117,000 diluted shares outstanding), in 1997.
    "We are very pleased with the results for the quarter and the year as a
whole," said Alec Glover, Hello Direct's President and CEO.  "It is clear that
our profit-focused growth plan continues to be successful.  In the fourth
quarter sales growth began to recover from the slower rate that resulted from
our strategic decision to drop many lower price, lower profit SKUs at the
start of the year.  This decision is expected to result in higher margins and
profits on an ongoing basis, and our sales growth rate should continue to
improve in 1999.  Our Web site continued to be our fastest-growing sales
channel, approaching 10 percent of total net revenue and growing at a tripling
rate in the fourth quarter.  During the first quarter we will be focusing on
integrating our online commerce operations with PhoneZone.com, the leading Web
buyer's guide and sales channel for telecom products and services that Hello
Direct acquired in early January."
    The Company's gross margin for the year increased to 53.8 percent, up from
51.8 percent in 1997.  Selling, general and administrative expenses declined
as a percentage of net sales year to year, from 45.8 percent in 1997 to
45.5 percent in 1998.
    "Our accelerated product development efforts also continue to provide new
opportunities for growth," said Glover.  "Sales of LineStein(TM), our unique
analog-to-digital-adapter introduced last spring, remain strong.  This month
we introduced Ultralight(R) EX, Solo(R) II, and Cordless(TM) XLT, our next
generation corded and cordless headsets, which set new standards for comfort,
convenience and sound quality."
    Hello Direct also reported that cash and short-term investments as of
December 31, 1998 increased to $9.6 million, up from $9.0 million a year
earlier.  Working capital as of December 31, 1998 was $19.2 million, compared
with working capital of $17.3 million at the close of the previous year.
    The Company also reported that its acquisition of PhoneZone.com closed on
January 20, 1999.  According to Glover, the price of the acquisition was
approximately $2 million, to be paid in a combination of cash and stock.

    About Hello Direct, Inc.:
    Hello Direct, Inc. (http://www.hello-direct.com) is the leading developer
and direct marketer of telephone productivity tools including headsets,
teleconferencing, wireless and related desktop products.  Through its
distinctive catalogs, Website and outbound telemarketing programs, the Company
offers a broad selection of commercial-grade brand name, proprietary and
private label products at competitive prices that provide solutions to its
customers' evolving communication needs.
    This release contains forward-looking statements including, but not
limited to, statements regarding the introduction of new headset models, the
acceleration of internal development efforts, the success of the recent
PhoneZone.com acquisition, expansion of telemarketing and Internet sales
efforts, increased revenue growth rates, and the continuing success of the
Company's growth plans for margins and profits.  These forward looking
statements involve risks and uncertainties that could cause actual results to
differ, and such differences could be material.  Such risks and uncertainties
include, but are not limited to, the following:  the uncertainty of the
Company's future operating results, the fact that the market for
telecommunication products is generally characterized by rapidly changing
technology, the Company's need and ability to successfully develop new
products, the Company's dependence on and market acceptance of its current and
newly introduced headset products, the Company's dependence on sole or limited
source suppliers and foreign manufacturing, the highly competitive market for
telecommunications products, risks associated with managing a growing business
and the Company's dependence on key personnel.  There can be no assurance that
the Company will be successful in addressing such risks and uncertainties.
Investors are strongly encouraged to review the section entitled "Factors
affecting operating results and market price of stock" in the Company's annual
report on Form 10-K for the year ended December 31, 1997, and quarterly
reports on Form 10-Q on file with the Securities and Exchange Commission for a
discussion of risks and uncertainties that could affect operating results and
the market price of the Company's stock.


                              HELLO DIRECT, INC.
                      Condensed Statements of Operations
                    For the Three and Twelve Months Ended
                          December 31, 1998 and 1997


                               Three Months Ended       Twelve Months Ended
                                  December 31,              December 31,
                             1998           1997        1998          1997

    Net sales            $17,185,000   $15,865,000  $68,731,000   $63,846,000
    Cost of goods sold     7,992,000     7,450,000   31,772,000    30,759,000
      Gross profit         9,193,000     8,415,000   36,959,000    33,087,000

    Selling, general and
     administrative
     expenses              7,447,000     7,154,000   31,294,000    29,234,000
    Product development
     expenses                587,000       489,000    2,036,000     1,592,000
      Operating income
       (loss)              1,159,000       772,000    3,629,000     2,261,000

    Other income - net       211,000       201,000      816,000       699,000

      Income before
       income taxes        1,370,000       973,000    4,445,000     2,960,000

    Income taxes             547,000       377,000    1,776,000     1,184,000

      Net income            $823,000      $596,000   $2,669,000    $1,776,000


    Basic per share
     amounts:

      Net income               $0.16         $0.12        $0.52         $0.35

      Weighted average
       shares outstanding  5,118,000     5,061,000    5,108,000     5,036,000

    Diluted per
     share amounts:

      Net income               $0.16         $0.12        $0.51         $0.35

      Weighted average
       shares outstanding  5,201,000     5,163,000    5,199,000     5,117,000


                              HELLO DIRECT, INC.
                           Condensed Balance Sheets

                                       December 31,         December 31,
                                           1998                 1997
                                ASSETS
    Current assets:
      Cash and cash equivalents         $5,745,000          $5,135,000
      Short-term investments             3,860,000           3,830,000
      Trade accounts receivable,
       less allowance for returns
       and doubtful accounts             5,491,000           5,752,000
      Inventories                        6,119,000           5,137,000
      Deferred tax assets                  847,000             821,000
      Other current assets               2,474,000           1,771,000
        Total current assets            24,536,000          22,446,000

    Notes receivable                     4,239,000           4,542,000
    Property and equipment, net          6,246,000           4,819,000
    Long-term deferred tax assets               --              25,000
        Total assets                   $35,021,000         $31,832,000

                       LIABILITIES AND STOCKHOLDERS' EQUITY
    Current liabilities:
      Accounts payable                  $3,567,000          $3,856,000
      Accrued expenses                   1,736,000           1,319,000
        Total current liabilities        5,303,000           5,175,000
    Non-current liabilities                364,000                  --
        Total liabilities                5,667,000           5,175,000

    Stockholders' equity:
      Common stock                           5,000               5,000
      Additional paid-in capital        28,319,000          28,045,000
      Retained earnings (deficit)        1,721,000            (948,000)
      Less treasury stock, at cost        (691,000)           (445,000)
        Total stockholders' equity      29,354,000          26,657,000
        Total liabilities and
         stockholders' equity          $35,021,000         $31,832,000


SOURCE Hello Direct, Inc.




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Related links:
  • http://www.hello-direct.com
    CONTACT:
    Raymond E. Nystrom, Vice President Operations
    & Chief Financial Officer of Hello Direct, 408-363-5075; or
    general information, Don Markley, or analyst contact, Reid Cox,
    of Financial Relations Board, 415-986-1591
    NOTE TO EDITORS: For more information on Hello Direct, Inc. via
    fax at no cost, dial 800-PRO-INFO (908-544-2850 outside the
    U.S.), ticker symbol: HELO.