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E*TRADE FINANCIAL Corporation Announces Registered Exchange Offer for Its 8% Senior Notes Due 2011

    NEW YORK, Jan. 27 /PRNewswire-FirstCall/ -- E*TRADE FINANCIAL Corporation
(NYSE: ET) today announced it has commenced an offer to exchange up to
$400,000,000 aggregate principal amount of its registered 8% Senior Notes due
2011 (the "New Notes") for any and all of its outstanding unregistered
8% Senior Notes due 2011 (the "Old Notes").  The exchange offer will expire at
5:00 PM, New York City time, on February 25, 2005, unless extended or
terminated.  E*TRADE FINANCIAL will settle the exchange offer on the third
business day following the expiration date or as soon as practicable
thereafter.  Tenders of Old Notes may be withdrawn at any time on or prior to
the expiration date.
    The New Notes are substantially identical to the Old Notes, except that
the New Notes have been registered under the Securities Act of 1933, as
amended, and will not bear any legend restricting their transfer.
    The terms of the exchange offer and other information relating to E*TRADE
FINANCIAL are set forth in a prospectus dated January 27, 2005. Copies of the
prospectus and related letter of transmittal can be obtained from the exchange
agent, The Bank of New York, at 212-815-3738.

    This press release does not constitute an offer to purchase any securities
or a solicitation of an offer to sell any securities. The exchange offer is
being made only pursuant to a prospectus dated January 27, 2005 and related
letter of transmittal and only to such persons and in such jurisdictions as is
permitted under applicable law.

    About E*TRADE FINANCIAL
    The E*TRADE FINANCIAL family of companies provide financial services
including brokerage, banking and lending for retail, corporate and
institutional customers.  Securities products and services are offered by
E*TRADE Securities LLC (Member NASD/SIPC).  Bank and lending products and
services are offered by E*TRADE Bank, a Federal savings bank, Member FDIC, or
its subsidiaries.

    Important Notice
    E*TRADE FINANCIAL and the E*TRADE FINANCIAL logo are registered trademarks
or trademarks of E*TRADE FINANCIAL Corporation. The statements contained in
this news release that are forward-looking are based on current expectations
that are subject to a number of uncertainties and risks, and actual results
may differ materially. The uncertainties and risks include, but are not
limited to, changes in market activity, anticipated increases in the rate of
new customer acquisition, the conversion of new visitors to the site to
customers, the activity of customers and assets held at the institution,
seasonality, the development and enhancement of products and services,
competitive pressures (including price competition), system failures, economic
and political conditions, changes in consumer behavior and the introduction of
competing products having technological and/or other advantages. Further
information about these risks and uncertainties can be found in the
information included in the annual reports previously filed by E*TRADE Group,
Inc. or E*TRADE FINANCIAL Corporation with the SEC on Form 10-K (including
information under the caption "Risk Factors") and quarterly reports on Form
10-Q.

        E*TRADE FINANCIAL Media Contact
        Pam Erickson
        E*TRADE FINANCIAL Corporation
        617-296-6080
        pam.erickson@etrade.com

        E*TRADE FINANCIAL Investor Relations Contact
        Adam Townsend
        E*TRADE FINANCIAL Corporation
        703-236-8719
        adam.townsend@etrade.com


SOURCE E*TRADE FINANCIAL Corporation




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  • http://www.etrade.com
    CONTACT:
    media, Pam Erickson, +1-617-296-6080, or
    pam.erickson@etrade.com; or investors, Adam Townsend,
    +1-703-236-8719, or adam.townsend@etrade.com, both of E*TRADE
    FINANCIAL Corporation