Former Reuters Executive Will Expand Reader's Digest Presence Online
PLEASANTVILLE, N.Y., Jan. 28 /PRNewswire/ -- RD.com, the online
platform for Reader's Digest magazine, announced today that Steven Schwartz
has assumed the role of General Manager. In this newly created position,
Mr. Schwartz will lead the extension of the Reader's Digest brand in the
digital arena, creating strategies to drive revenue; developing external
partnerships; and establishing http://www.rd.com as a large-scale online presence,
reflecting the reach of the magazine.
"RD.com and its ability to create communities will play an increasingly
critical role in extending the 'Life Well Shared' message of Reader's
Digest," said Eva Dillon, President, Group Publisher, RD Inspiration.
"Steven's success in building sites that serve a variety of consumer needs
and interests, as well as his entrepreneurial spirit, are key to helping
rd.com realize its full potential."
Mr. Schwartz comes to rd.com with more than 20 years of business
development and media experience. Previously, he was Chief Operating
Officer at The Newsmarket, a venture-backed start-up that provides online
distribution of video and other multimedia to media outlets. Prior to that,
he was Senior Vice President and General Manager of Reuters Consumer Media
where he managed Reuters.com, the Reuters sign at Times Square and Reuters'
online syndication initiatives in North America. During his tenure, Reuters
Consumer Media saw nearly a five-fold increase in revenue and engaged
audience.
Before joining Reuters, Mr. Schwartz headed global business development
for Multex.com, Inc., a company that Reuters acquired in 2003. In that
role, he developed distribution relationships and strategic alliances to
drive revenue for Multex's B to B segments as well as MultexInvestor.com, a
consumer site that provided investment research to individual investors.
Mr. Schwartz lives in Manhattan's Upper West Side with his wife and two
children.
RD.com is the website of Reader's Digest magazine, which reaches nearly
40 million readers each month in the United States and twice as many
worldwide. The magazine is published worldwide in 50 editions and 21
languages, and reaches readers in more than 60 countries. It is the
flagship of The Reader's Digest Association, Inc., a global publisher and
direct marketer of products that inform, entertain and inspire people of
all ages and cultures around the world. Global headquarters are in
Pleasantville, N.Y.
SOURCE Reader's Digest
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Related links:
http://www.rd.com
CONTACT:
Jennifer Pauly of Reader's Digest,
+1-914-244-5862, Jennifer_pauly@rd.com
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