Partnership combines the CityVoter platform and ExerciseTV's video
on-demand and web presence to provide America with the opportunity to
discover the best physical fitness instructors in the country
BOSTON and LOS ANGELES, Jan. 28 /PRNewswire/ -- CityVoter Inc.,
provider of online guides and contest platforms for leading media
companies, and ExerciseTV, the first comprehensive on-demand network
dedicated to fitness, sports training and motivational programming, today
announced a partnership to research, build and promote "ExerciseTV Top
Trainer," the first interactive online guide and contest to discover the
country's best fitness professionals. ExerciseTV is a joint venture between
Comcast, Time Warner Cable, New Balance and Jake Steinfeld of "Body by
Jake." CityVoter's award-winning platform and services are used by the
country's leading media companies including FOX, McGraw-Hill and
Hearst-Argyle.
Between January 28 and March 23, ExerciseTV and CityVoter invite
fitness professionals and their clients or friends to nominate themselves
or their favorite trainer at http://www.exercisetv.tv/toptrainer.
"We're building on the overwhelming response to our 2007 'America's
Next Fitness Star' contest, in which more than 1,000 fitness professionals
from across the country competed to be named the country's next fitness
celebrity," said Chris Mansolillo, General Manager, ExerciseTV. "This joint
venture will provide online users a fun and easy way to vote, nominate and
comment on their favorite instructors across the country."
ExerciseTV joins a growing list of media companies that have chosen
CityVoter to build a local directory and introduce interactive features
such as voting, nominating businesses and posting comments and photos.
CityVoter guides include hundreds of local business profiles, complete with
photos, maps and contact information.
"This partnership demonstrates the extensibility of the CityVoter
platform," said Josh Walker, chief executive officer, CityVoter. "Our 'best
of' model, which engages consumers and local businesses, gives national
media brands a way to reach local service providers like fitness
instructors. With CityVoter, ExerciseTV is giving fitness professionals a
unique and powerful way to promote themselves."
Fitness professionals receive a complimentary listing within the
ExerciseTV guide, which will launch with listings from more than 10 major
metropolitan areas that will be accessible to fitness professionals and
consumers across the country. Fitness expertise categories include Boot
Camp, Cardio, Kickboxing, Dance, Pilates, Personal Training, Yoga and
General Fitness.
About ExerciseTV
ExerciseTV is a multi-platform, on-demand media company dedicated to
fitness, motivational programming and personal training. The
video-on-demand (VOD) television network, which launched in January 2006,
is currently available in more than 23 million homes in the United States
via Comcast, Time Warner Cable, Cox Communications and Bresnan
Communications. Online, http://www.exercisetv.tv is the premiere destination where
hundreds of titles from the world's best fitness professionals can be
downloaded for use on a personal computer or portable device. ExerciseTV
was founded by Jake Steinfeld of "Body by Jake," and developed by Comcast
Corporation (Nasdaq: CMCSA, CMCSK), the nation's leading provider of cable,
entertainment and communications products and services. ExerciseTV is
managed by Comcast, with New Balance Athletic Shoe, Inc., and Time Warner
Cable acting as additional equity partners. For more information, please
visit http://www.exercisetv.tv.
About CityVoter, Inc.
Founded in 2005, CityVoter, Inc. helps consumers find the best local
businesses in their cities. Millions of locals visit CityVoter.com and its
partner-branded metro guides daily to search, nominate, vote for, and
comment on their favorite businesses. CityVoter builds its image-based
metro guides for major media companies like Fox, McGraw-Hill, Hearst-Argyle
and Post- Newsweek, to enhance the local relevancy of their websites and
strengthen their relationships with their local communities. These guides
are the premier destinations for local commercial content, featuring
descriptions, photos, videos, maps, and customer comments about the top
local businesses. Each partner-branded metro guide features a "best-of"
contest to discover the best local businesses, as chosen by the local
community. Rich photo galleries give visitors a storefront view of local
shops, bars, food, products, clothing and more. The CityVoter.com
destination site provides valuable answers to consumer-posted questions
that enable visitors to weigh in with their choices for the best their city
has to offer. To learn more about CityVoter, CityVoter.com and CityVoter's
partner-branded metro guides, visit http://www.cityvoter.com.
Contacts:
Jenny Snegaroff
For ExerciseTV
310-474-7717
jennysnegaroff@earthlink.net
Caralyn Quigley
CityVoter Inc.
617-741-3100 ext 150
cquigley@cityvoter.com
Eileen Pacheco
For CityVoter Inc.
781-556-1026
eileen@tango-group.com
Available Topic Expert(s): For information on the listed expert(s), click
appropriate link.
Joshua Walker
https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=64978
SOURCE CityVoter Inc.
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Related links:
http://www.cityvoter.com
http://www.exercisetv.tv
http://www.exercisetv.tv/toptrainer
CONTACT:
Jenny Snegaroff, +1-310-474-7717,
jennysnegaroff@earthlink.net, for ExerciseTV; or Caralyn Quigley
of CityVoter Inc., +1-617-741-3100 ext. 150,
cquigley@cityvoter.com; or Eileen Pacheco, +1-781-556-1026,
eileen@tango- group.com, for CityVoter Inc.
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