MINNEAPOLIS, Jan. 28 /PRNewswire/ -- Wisconsin-based Festival Foods
broke grocery store Web site traffic records last year primarily using
Grocery Shopping Network (GSN), a leading provider of proprietary software
for grocery store retailers. Total page views of the Festival Foods Web
site, FestFoods.com, surpassed 12 million, more than four times the volume
it saw in 2006.
GSN is the first grocery store Web platform to offer consumers an
integrated online tool for creating grocery lists, accessing manufacturer
and in-store coupons and much more. Using the system, FestFoods.com
currently attracts approximately 7,000 unique customer visits (per store)
at any given time, a 25.7 percent increase from 2006. Additionally, because
the service includes consumer customization features designed especially
for repeat users, shoppers who begin using the service are likely to return
to the retailer's Web site time and time again.
"The grocery industry continues to grow increasingly competitive, yet
remains slow to change, even in the online information age," said Tom
Wilkolak, CEO, Grocery Shopping Network. "While some of the biggest
retailers have the lowest Web site views per store location, GSN-powered
grocer Web sites are generating the highest viewership in the industry -- a
testament to the competitive value that the program provides."
With GSN, grocery consumers shop weekly ads and in-store specials,
build shopping lists, plan meals, discover recipes and cooking videos,
source dietary guidance and print discount coupons. Additionally, shoppers
can save their lists so that each time they log on they can start with a
pre-existing list of regularly purchased products and personalized coupons.
While GSN offers convenience to consumers, it also gives grocers an
abundance of data to help them better track and predict consumer buying
behavior. More than a thousand stores across the country are using the GSN
service, including 12 Festival Foods locations.
"The partnership between GSN and Festival Foods is the solution that
turned FestFoods.com into an integral part of many of our guests' shopping
experiences," said Nick Arlt, director of public relations and Internet
services, Festival Foods. "Now, we are leading the grocery industry by
providing shoppers an interactive shopping tool allowing them to save money
in a variety of ways and create a virtual shopping list."
GSN helps transform a retailer's Web site into a virtual version of its
brick and mortar store -- one that customers can personalize and bring
directly into their homes. For Festival Foods, GSN has helped create
personalized virtual stores for each of its 7,000 unique visitors per
location. In comparison, many larger retail chains are only able to create
300 virtual stores per location.
"The differentiator is that the GSN solution takes all of our elements
that make shopping easy and integrates them in a way that makes the
shopper's experience seamless," said Arlt. "It's what keeps them coming
back week after week."
About Festival Foods:
Festival Foods is a grocery chain operated in Wisconsin with
headquarters in Onalaska, and Green Bay, Wis. Festival Foods specializes in
servicing the guest, friendly people, clean stores and high quality
products for, "not a lotta money." Festival Foods operates its business
according to the "Boomerang Theory." That is, "Every business decision we
make is based on one question, 'Will it bring the customer back?'" For more
information, visit http://www.festfoods.com.
About Grocery Shopping Network:
Grocery Shopping Network provides grocery retailers' Web sites with a
suite of proprietary software products that integrate shopping list
building, recipes and meal planning with relevant, focused advertising
content. GSN (http://www.groceryshopping.net) brings together the Web and
in-store supermarket shopping experience. A GSN-powered site enables
consumers to seamlessly shop their store, be presented with sales and
promotions in the context of the items they are planning to purchase,
access and save recipes for the items they plan to purchase, plan meals and
utilize the many discount offers (including coupons) made available by
brand manufacturers.
SOURCE Grocery Shopping Network
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Related links:
http://www.groceryshopping.net
http://www.festfoods.com
CONTACT:
Curt Lund, Chief Marketing Officer of Grocery
Shopping Network, +1-612-238-4947, clund@groceryshopping.net; or
Tracy Carlson of Padilla Speer Beardsley, +1-612-455-1717,
tcarlson@psbpr.com, for Grocery Shopping Network
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