Dana, Panasonic Are Back and in New Surroundings at SAE 2004 World Congress in Detroit

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Dana, Panasonic Are Back and in New Surroundings at SAE 2004 World Congress in Detroit
    WARRENDALE, Pa., Jan. 29 /PRNewswire/ -- Dana Corporation is back in the
SAE World Congress after a three year absence in the exhibit hall.  The
Toledo, Ohio-based supplier of components, modules, and systems for a wide
variety of vehicle applications will sponsor the new Dana Technical Innovation
Forum, a 200-seat theater located on the exhibit floor. The Dana Technical
Innovation Forum will feature select, high-interest sessions of the Congress'
world-renowned technical program. The SAE 2004 World Congress is set for March
8 - 11 at Cobo Center in downtown Detroit, Michigan.
    "Dana not only is a top 10 supplier company and is among the top 200
global corporations, but they're also a company that has had a strong and
mutually beneficial relationship with SAE throughout the nearly 100 years we
have both existed.  It is very important for us that we have Dana back on the
exhibit hall in a format that meets their business objectives," said David
Amati, Director of Automotive Business at SAE.
    Southfield, Michigan-based Panasonic Automotive Systems has created the
"Panasonic ELS Surround DVD Audio Challenge", a display of automobiles and
SUVs that are outfitted with Panasonic's latest car DVD and surround sound
systems.  Panasonic wanted to add a high level of interactivity to their
space, and the Challenge should do just that. New venture ELS surround six
vehicles.
    "The SAE World Congress has always been a wonderful show, and this year
Panasonic is pleased to add a wonderful sound," said Vince Sarrecchia,
president of Panasonic Automotive Electronics Company. "Attendees will be able
to hear our six-channel ELS surround-sound system, engineered by Grammy-award
winning record producer Elliott Scheiner, in specially-equipped vehicles on
the show floor. We are delighted to participate in one of the most important
showcases for technological advancement, the SAE World Congress, and we expect
Panasonic's new sound system to stand the automotive world on its ear."
    Amati is likewise happy that Panasonic is once again an integral part of
the SAE World Congress in a new and creative way. "Electronics are such a huge
part of vehicle sales appeal and product differentiation today, so we're
delighted to have a leading edge company like Panasonic be at the center of
the activity in the exhibit hall."
    Since 1947, the SAE World Congress has been the world's largest meeting
and exposition devoted to automotive engineering and product technology.  Each
year the world of automotive engineering, design, and technology descends on
Cobo Center for the SAE World Congress.  It remains the primary forum for the
best and brightest technical talent to meet and exchange ideas with their
peers.
    For the latest information about the SAE 2004 World Congress, see the web
page http://www.sae.org/congress
    SAE is a non-profit engineering and scientific organization dedicated to
the advancement of mobility technology to better serve humanity.  Nearly
84,000 engineers and scientists who are SAE members develop technical
information on all forms of self-propelled vehicles, including automobiles,
aircraft, aerospace craft, trucks, buses, marine, rail and transit machinery.
This information is disseminated through SAE meetings, books, electronic
products and databases, technical papers, standards, reports, and professional
development programs.
SOURCE SAE International
http://www.sae.org
http://www.sae.org/congress
CONTACT:
Steve Yaeger of SAE, +1-724-772-4068, or
syaeger@sae.org