PORTLAND, Ore., Jan. 29 /PRNewswire-FirstCall/ -- Fred Meyer announced the
rollout of its new Fred Meyer Rewards Card. Designed to attract and reward
Customer loyalty, this card is being introduced in Oregon and Western
Washington Fred Meyer stores this week, making the Rewards card available in
all Fred Meyer markets. And, Fred Meyer representatives promise, this card is
different from cards offered by other retailers in that it isn't tied into
price.
"Our Fred Meyer Rewards card is not like any other supermarket card," says
Natalie Ream, Group Vice President of Sales Promotion and Marketing. "It does
not affect prices in any way. You still get the same low prices whether you
use the card or not. No gimmicks, no pricing games, and no fees to join."
Instead, the Rewards Card will pay Customers a rebate for simply using the
card when they shop Fred Meyer. Customers earn one "point" every time they
spend five dollars at Fred Meyer. If a Customer earns at least 100 points
during a 13-week period, he or she qualifies for a rebate. Points will be
tallied and displayed on the Customer's receipt every time the Customer uses
the card when making a purchase. Rebates will be mailed to Customers at the
end of the 13-week period. Customers who use the Rewards Card can accumulate
points by making purchases from every department except Fred Meyer Jewelers.
Details on exclusions as well as the company's extensive privacy policy can be
found online at http://www.fredmeyer.com.
As an incentive to sign up, new Rewards Customers will receive 20 points
the first time they use their Rewards Card.
Fred Meyer Stores is based in Portland, Oregon and features 129 large
multi-department stores in four western states that offer one-stop shopping
for a wide range of food, apparel, and general merchandise products. Fred
Meyer is a division of The Kroger Co. (NYSE: KR), which is one of the largest
food retailers in the United States.
SOURCE Fred Meyer Stores
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Related links:
http://www.fredmeyerstores.com
CONTACT:
Mary Loftin of Fred Meyer Stores,
+1-503-797-7901
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