TOPEKA, Kan., Jan. 29 /PRNewswire-FirstCall/ -- Collective Brands, Inc.
(NYSE: PSS) announced today that it is conducting a closed search for a new
media planning and buying agency for the Payless ShoeSource and Stride Rite
units.
The new agency will be responsible for the media planning and buying
for Payless' US General, US Hispanic, Canada and Puerto Rico markets, as
well as the North American efforts for Stride Rite's brands including
Stride Rite(R), Keds(R), Saucony(R), Sperry Top-Sider(R) and Robeez(R).
This activity is currently managed by Mediaedge: cia, New York City,
who was invited to participate in the review. Driven primarily by dynamic
changes in the media market and the expanding needs of Collective Brands,
Inc., the review does not affect the creative agency relationships for
Payless and Stride Rite.
Collective has employed the services of Joanne Davis Consulting, Inc.,
New York City, to assist in the identification of potential agencies,
agency presentation process and final negotiations through this closed
review.
The company said it expects a small group of qualified agencies to
participate in the review and that it plans to announce its final selection
in the April timeframe. Agencies interested in participating should contact
Joanne Davis at 212.935.0320 or Jane Twyon at 212.737.3672.
Collective Brands, Inc. is a leader in bringing compelling lifestyle,
fashion and performance brands for footwear and related accessories to
consumers worldwide. The company operates three strategic units covering a
powerful brand portfolio, as well as multiple price points and selling
channels including retail, wholesale, ecommerce and licensing. Collective
Brands, Inc. includes Payless ShoeSource, focused on democratizing fashion
and design in footwear and accessories through its more than 4,500-store
retail chain, with its brands American Eagle(R), Airwalk(R), Dexter(R),
Champion(R) and designer collections Abaete for Payless, Lela Rose for
Payless and alice + olivia for Payless, among others; Stride Rite, focused
on lifestyle and athletic branded footwear and high-quality children's
footwear sold primarily through wholesaling, with its brands including
Stride Rite(R), Keds(R), Sperry Top-Sider(R), Robeez(R), and Saucony(R),
among others; and Collective Licensing International, the brand
development, management and global licensing unit, with such youth
lifestyle brands as Airwalk(R), Vision Street Wear(R), Lamar(R), Sims(R),
LTD(R), genetic(TM), Dukes(R), Rage(R), Ultra-Wheels(R), and Skate
Attack(R). Information about, and links for shopping on, each of the
Collective Brand's units can be found at http://www.collectivebrands.com.
SOURCE Collective Brands, Inc.
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Related links:
http://www.payless.com
http://www.collectivebrands.com/
CONTACT:
Mardi Larson of Collective Brands, Inc.,
+1-612-928-0202
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