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Mattel Reports 2005 Financial Results

    Fourth Quarter Highlights

    *  Worldwide net sales flat with the prior year;

    *  Domestic gross sales down 3 percent and international gross sales up
       3 percent;

    *  Worldwide gross sales for core brands: Barbie(R) down 11 percent;
       Hot Wheels(R) down 11 percent; Core Fisher-Price(R) up 1 percent and
       American Girl(R) brands up 12 percent;

    *  Gross margin decreased 60 basis points of net sales; SG&A
       flat with prior year;

    *  Operating income as a percentage of net sales was 17.5 percent, up
       50 basis points; and

    *  Earnings per share of $0.69 (includes tax benefit of $0.11) vs. prior
       year of $0.68 (includes tax benefit of $0.16).

    Full-Year Highlights

    *  Worldwide net sales up 1 percent from the prior year;

    *  Domestic gross sales down 2 percent and international gross sales up
       5 percent;

    *  Worldwide gross sales for core brands: Barbie(R) down 13 percent;
       Hot Wheels(R) down 1 percent; Core Fisher-Price(R) up 1 percent and
       American Girl(R) brands up 15 percent;

    *  Gross margin decreased 140 basis points of net sales; SG&A increased
       50 basis points of net sales;

    *  Operating income as a percentage of net sales was 12.8 percent, down
       150 basis points; and

    *  Earnings per share of $1.01 (includes AJCA-related tax expense of
       $0.26 per share and tax benefit of $0.09 per share) vs. prior year of
       $1.35 (includes tax benefit of $0.15 per share).

    EL SEGUNDO, Calif., Jan. 30 /PRNewswire-FirstCall/ -- Mattel, Inc.
(NYSE: MAT) today reported 2005 fourth quarter and full-year financial
results.  For the quarter, the company reported net income of $279.2 million,
or $0.69 per share, compared to last year's fourth quarter net income of
$284.3 million, or $0.68 per share.  For the year, the company reported net
income of $417.0 million, or $1.01 per share, compared to last year's net
income of $572.7 million, or $1.35 per share.

    Net income for the year was negatively impacted by incremental tax expense
of $107.0 million, or $0.26 per share, resulting from the company's decision
to repatriate $2.4 billion in previously unremitted foreign earnings under the
American Jobs Creation Act (AJCA).  The company recognized expense of
$112.9 million in the second quarter in anticipation of the repatriation, and
reduced the expense by $5.8 million in the fourth quarter.  Net income for the
year was positively impacted by $38.6 million of tax benefit, or $0.09 per
share, primarily relating to audit settlements with certain tax authorities in
both the U.S. and abroad.  Net income in 2004 was positively impacted by a
$65.1 million tax benefit, or $0.15 per share, related to an audit settlement
with the Internal Revenue Service.

    "As I said throughout the year, 2005 proved to be a challenging year for
Mattel as we continued to experience extensive cost pressures and sales
declines in the Barbie(R) brand, which offset much of the growth we
experienced throughout our portfolio," said Robert A. Eckert, chairman and
chief executive officer of Mattel.  "That said, we generated strong cash flow
and the balance sheet remained healthy with approximately $1 billion of cash
at year-end."

    Financial Overview
    For the quarter, net sales were $1.84 billion, or flat with $1.85 billion
in sales last year, which included a negative impact from changes in currency
exchange rates of 1 percentage point.  On a regional basis, fourth quarter
gross sales decreased 3 percent in the U.S., and were up 3 percent in
international markets, which included a negative impact from changes in
currency exchange rates of 2 percentage points.  Operating income for the
quarter was up 2 percent at $321.7 million.

    For the year, net sales were $5.18 billion, a 1 percent increase from
$5.10 billion last year, which included a benefit from changes in currency
exchange rates of 1 percentage point.  On a regional basis, full-year gross
sales were down 2 percent in the U.S., and were up 5 percent in international
markets, which included a benefit from changes in currency exchange rates of
1 percentage point.  Operating income for the year was $664.5 million, a
decrease of 9 percent compared to the prior year, driven primarily by lower
gross margins and higher selling, general and administrative expenses.

    The company's debt-to-total capital ratio of 26.1 percent and year-end
cash balance of $997.7 million are in line with the company's capital and
investment framework.  During 2005, the company repurchased 28.9 million
shares of its common stock at a cost of approximately $500 million.

    Mattel Brands Girls and Boys: Fourth Quarter
    For the fourth quarter, worldwide gross sales for the Mattel Brands Girls
and Boys business unit were $1.06 billion, down 6 percent versus a year ago.
Worldwide gross sales for the Barbie(R) brand were down 11 percent.  Worldwide
gross sales for Other Girls Brands were up 23 percent.  Worldwide gross sales
for the Wheels category, which includes the Hot Wheels(R), Matchbox(R) and
Tyco(R) R/C brands, were down 7 percent.  Worldwide gross sales for the
Entertainment business, which includes Games and Puzzles, were down 13 percent
for the quarter.

    Mattel Brands Girls and Boys: Full Year
    For the year, worldwide gross sales for the Mattel Brands Girls and Boys
business unit were $3.14 billion, or down 3 percent.  Worldwide gross sales
for the Barbie(R) brand were down 13 percent.  Worldwide gross sales for Other
Girls Brands were up 25 percent for the year. Worldwide gross sales for the
Wheels category were down 1 percent.  Worldwide gross sales for the
Entertainment business were flat.

    Fisher-Price(R) Brands: Fourth Quarter
    Fourth quarter worldwide gross sales for the Fisher-Price(R) Brands
business unit, which includes the Fisher-Price(R), Little People(R), Rescue
Heroes(R) and Power Wheels(R) brands, were $694.8 million, up 6 percent due to
strong international sales of Core Fisher-Price(R) and worldwide sales of
Fisher-Price(R) Friends.

    Fisher-Price(R) Brands: Full Year
    For the year, worldwide gross sales for the Fisher-Price(R) Brands
business unit were $2.02 billion, up 5 percent driven by double-digit sales
growth of Fisher-Price(R) Friends and solid sales growth of Core
Fisher-Price(R) internationally.

    American Girl(R) Brands: Fourth Quarter
    Fourth quarter gross sales for the American Girl(R) Brands business unit,
which offers American Girl(R) branded products direct to consumers, were
$240.6 million, up 12 percent.

    American Girl(R) Brands: Full Year
    For the full year, gross sales for the American Girl(R) Brands business
unit were $436.1 million, up 15 percent, primarily due to strong performance
in both the Direct and Retail channels.  Increased sales were fueled by the
Marisol(TM) doll and book from the Just Like You(TM) contemporary line, and
doll and book products related to the American Girl(R) live-action,
made-for-TV movies.

    Live Webcast
    Mattel will webcast its 2005 fourth quarter and year-end earnings
conference call at 8:30 a.m. Eastern time (5:30 a.m. Pacific time) today.  The
conference call will be webcast on the "Investors & Media" section of the
company's corporate Web site, http://www.mattel.com.  To listen to the live call, log
on to the Web site at least 15 minutes early to register, download and install
any necessary audio software.  An archive of the webcast will be available on
the company's Web site for 90 days and may be accessed beginning two hours
after the completion of the live call.  A telephonic replay of the call will
be available beginning at 11 a.m. Eastern time (8 a.m. Pacific time) the
morning of the call, until Tuesday, January 31st, 2006 at midnight Eastern
time (9 p.m. Pacific time) and may be accessed by dialing + (719) 457-0820.
The passcode is 5741618.

    Information required by Securities and Exchange Commission Regulation G,
regarding non-GAAP financial measures, as well as other financial and
statistical information, will be available at the time of the webcast on the
"Investors & Media" section of http://www.mattel.com, under the sub-headings
"Financial Information" - "Earnings Releases."

    About Mattel
    Mattel, Inc., (NYSE: MAT) (http://www.mattel.com) is the worldwide leader in the
design, manufacture and marketing of toys and family products, including
Barbie(R), the most popular fashion doll ever introduced.  The Mattel family
is comprised of such best-selling brands as Hot Wheels(R), Matchbox(R),
American Girl(R) and Tyco(R) R/C, as well as Fisher-Price(R) brands
(http://www.fisher-price.com), including Little People(R), Rescue Heroes(R), Power
Wheels(R) and a wide array of entertainment-inspired toy lines.  With
worldwide headquarters in El Segundo, Calif., Mattel employs more than
25,000 people in 42 countries and sells products in more than 150 nations
throughout the world.  The Mattel vision is to be the world's premier toy
brands -- today and tomorrow.

    Note: Forward-looking statements with respect to the financial condition,
results of operations and business of the company are subject to certain risks
and uncertainties that could cause actual results to differ materially from
those set forth in such statements.  These include without limitation: the
company's dependence on the timely development, manufacture, introduction and
customer acceptance of new products; the seasonality of the toy business;
customer concentration and pricing; significant changes in buying and payment
patterns of major customers, including as a result of bankruptcy and store
closures; adverse changes in general economic conditions in the U.S. and
internationally, including adverse changes in the retail environment,
employment and the stock market; order predictability and supply chain
management; the impact of competition, including from private label toys, on
revenues and margins; the supply and cost of raw materials (including oil and
resin prices), components, employee benefits and various services; the effect
of currency exchange rate fluctuations on reportable income; risks associated
with acquisitions and mergers; the possibility of product recalls and related
costs; risks associated with foreign operations; negative results of
litigation, governmental proceedings or environmental matters; changes in laws
and regulations; possible work stoppages, slowdowns or strikes; possible
outbreaks of SARS, bird flu, or other diseases; political developments and the
threat or occurrence of war or terrorist acts; the possibility of catastrophic
events; the inherent risk of new initiatives; and other risks and
uncertainties as may be detailed from time to time in the company's public
announcements and SEC filings.  This release contains forward-looking
statements about the company's debt-to-total ratio and year-end cash balance
in relation to the company's capital and investment framework.  Mattel does
not update forward-looking statements and expressly disclaims any obligation
to do so.



                                                                   EXHIBIT I
    MATTEL, INC. AND SUBSIDIARIES
    CONSOLIDATED STATEMENTS OF OPERATIONS (Unaudited)

                                    For the Three Months Ended December 31,
    (In millions, except per share
     and percentage information)       2005              2004        Yr/Yr
                                           % Net             % Net     %
                                  $ Amt    Sales    $ Amt    Sales   Change

    Net Sales                   $1,842.9          $1,850.4             0%
       Cost of sales               962.2   52.2%     954.4   51.6%     1%

    Gross Profit                   880.7   47.8%     896.0   48.4%    -2%
       Advertising and promotion
        expenses                   256.7   13.9%     279.0   15.1%    -8%
       Other selling and
        administrative expenses    302.3   16.4%     303.0   16.4%     0%

    Operating Income               321.7   17.5%     314.0   17.0%     2%
       Interest expense             22.4    1.2%      25.3    1.4%   -11%
       Interest (income)            (5.4)  -0.3%      (5.4)  -0.3%     0%
       Other non-operating
        (income), net               (1.1)             (6.1)

    Income Before Income Taxes     305.8   16.6%     300.2   16.2%     2%
       Provision for income
        taxes                       26.6              15.9

    Net Income                    $279.2   15.1%    $284.3   15.4%    -2%

    EPS - Basic                    $0.70             $0.69

    Average Number of Common
     Shares Outstanding - Basic    400.2             415.1

    EPS - Diluted                  $0.69             $0.68

    Average Number of Common and
     Common Equivalent Shares
     Outstanding - Diluted         402.5             419.2


                                                                    EXHIBIT I
    MATTEL, INC. AND SUBSIDIARIES
    CONSOLIDATED STATEMENTS OF OPERATIONS (Unaudited)

                                        For the Year Ended December 31,
    (In millions, except per share
     and percentage information)       2005             2004          Yr/Yr
                                           % Net             % Net      %
                                  $ Amt    Sales    $ Amt    Sales    Change

    Net Sales                   $5,179.0          $5,102.8              1%
       Cost of sales             2,806.1   54.2%   2,692.1   52.8%      4%

    Gross Profit                 2,372.9   45.8%   2,410.7   47.2%     -2%
       Advertising and
        promotion expenses         629.1   12.1%     643.0   12.6%     -2%
       Other selling and
        administrative
        expenses                 1,079.3   20.8%   1,036.9   20.3%      4%

    Operating Income               664.5   12.8%     730.8   14.3%     -9%
       Interest expense             76.5    1.5%      77.8    1.5%     -2%
       Interest (income)           (34.2)  -0.7%     (19.7)  -0.4%     74%
       Other non-operating
        (income), net              (29.8)            (23.5)

    Income Before Income Taxes     652.0   12.6%     696.2   13.6%     -6%
       Provision for income
        taxes                      235.0             123.5

    Net Income                    $417.0    8.1%    $572.7   11.2%    -27%

    EPS - Basic                    $1.02             $1.37

    Average Number of Common
     Shares Outstanding - Basic    407.4             419.2

    EPS - Diluted                  $1.01             $1.35

    Average Number of Common
     and Common Equivalent
      Shares Outstanding -
       Diluted                     411.0             423.1



                                                                 EXHIBIT II
    MATTEL, INC. AND SUBSIDIARIES
    WORLDWIDE GROSS SALES INFORMATION (Unaudited)

                                             Three Months Ended December 31,
    (In millions, except percentage
     information)                             2005              2004

       Worldwide Gross Sales:
       Mattel Brands Girls & Boys           $1,055.6          $1,127.1
           % Change                                     -6%                5%
           Pos./(Neg.) Impact of Currency
            (in % pts)                                    0                 2

       Fisher-Price Brands                     694.8             658.5
           % Change                                      6%               10%
           Pos./(Neg.) Impact of Currency
            (in % pts)                                    0                 2

       American Girl Brands                    240.6             214.4
           % Change                                     12%                7%

       Other                                    12.6               7.6

       Gross Sales                          $2,003.6          $2,007.6
           % Change                                      0%                7%
           Pos./(Neg.) Impact of Currency
            (in % pts)                                    0                 2

       Reconciliation of GAAP to Non-GAAP
        Financial Measure:
       Gross Sales                          $2,003.6          $2,007.6
       Sales Adjustments                      (160.7)           (157.2)

       Net Sales                            $1,842.9          $1,850.4
           % Change                                      0%                6%
           Pos./(Neg.) Impact of Currency
            (in % pts)                                   (1)                2


                                                                   EXHIBIT II
    MATTEL, INC. AND SUBSIDIARIES
    WORLDWIDE GROSS SALES INFORMATION (Unaudited)

                                              Year Ended December 31,
    (In millions, except percentage
     information)                             2005              2004

       Worldwide Gross Sales:
       Mattel Brands Girls & Boys           $3,138.7          $3,233.4
           % Change                                     -3%               -1%
           Pos./(Neg.) Impact of Currency
            (in % pts)                                    1                 3

       Fisher-Price Brands                   2,023.9           1,920.2
           % Change                                      5%                8%
           Pos./(Neg.) Impact of Currency
            (in % pts)                                    0                 1

       American Girl Brands                    436.1             379.1
           % Change                                     15%               10%

       Other                                    24.8              13.4

       Gross Sales                          $5,623.5          $5,546.1
           % Change                                      1%                3%
           Pos./(Neg.) Impact of Currency
            (in % pts)                                    0                 2

       Reconciliation of GAAP to Non-GAAP
        Financial Measure:
       Gross Sales                          $5,623.5          $5,546.1
       Sales Adjustments                      (444.5)           (443.3)

       Net Sales                            $5,179.0          $5,102.8
           % Change                                      1%                3%
           Pos./(Neg.) Impact of Currency
            (in % pts)                                    1                 2



                                                                EXHIBIT III
    MATTEL, INC. AND SUBSIDIARIES
    CONDENSED CONSOLIDATED BALANCE SHEETS

                                                    At December 31,
                                                  2005           2004
    (In millions)                              (Unaudited)

    Assets
       Cash and equivalents                      $997.7        $1,156.8
       Accounts receivable, net                   760.6           759.0
       Inventories                                376.9           418.6
       Prepaid expenses and other
        current assets                            277.3           302.8
          Total current assets                  2,412.5         2,637.2

       Property, plant and equipment, net         547.1           586.5
       Other noncurrent assets                  1,412.7         1,532.8
          Total Assets                         $4,372.3        $4,756.5

    Liabilities and Stockholders' Equity
       Short-term borrowings                     $118.0           $29.0
       Current portion of long-term debt          100.0           189.1
       Accounts payable and accrued
        liabilities                             1,062.4         1,229.2
       Income taxes payable                       182.8           279.9
          Total current liabilities             1,463.2         1,727.2

       Long-term debt                             525.0           400.0
       Other noncurrent liabilities               282.4           243.5
       Stockholders' equity                     2,101.7         2,385.8
          Total Liabilities and
           Stockholders' Equity                $4,372.3        $4,756.5



    SUPPLEMENTAL BALANCE SHEET AND CASH FLOW DATA (Unaudited)

    (In millions, except days and                     At December 31,
     percentage information)                       2005            2004

    Key Balance Sheet Data:
    Accounts Receivable, Net
          Days of Sales Outstanding (DSO)            37              37

    Inventories
          Days of Supply (DOS)                       77              89

    Total Debt Outstanding                       $743.0          $618.1
          Total Debt-to-Total Capital Ratio        26.1%           20.6%

                                                       Year Ended
                                                       December 31,
    (In millions)                                  2005 (a)        2004

    Condensed Cash Flow Data:
    Cash Flows From Operating Activities           $462            $570

    Cash Flows (Used For) Investing
     Activities                                     (82)           (108)

    Cash Flows (Used For) Financing
     Activities and Other                          (539)           (458)

    (Decrease) Increase in Cash and
     Equivalents                                  $(159)             $4

    (a) Amounts shown are preliminary estimates.  Actual amounts will be
        reported in Mattel's Annual Report on Form 10-K for the year ended
        December 31, 2005.



SOURCE Mattel, Inc.




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    CONTACT:
    News Media, Lisa Marie Bongiovanni,
    +1-310-252-3524, LisaMarie.Bongiovanni@mattel.com, or Securities
    Analysts, Mike Salop, +1-310-252-2703, Mike.Salop@mattel.com,
    both of Mattel, Inc.