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Mattel Announces Additional $250 Million Share Repurchase Authorization

    EL SEGUNDO, Calif., Jan. 30 /PRNewswire-FirstCall/ -- Mattel, Inc.
(NYSE: MAT) announced today that the Mattel Board of Directors has authorized
the company to increase its previously announced share repurchase program by
$250 million.  Repurchases will take place from time to time, depending on
market conditions.
    The share repurchase program is one component of the company's capital and
investment framework, which was announced in February 2003.  Under this
program, Mattel has repurchased 56 million shares of common stock for an
aggregate of $1 billion.

    About Mattel
    Mattel, Inc., (NYSE: MAT) (http://www.mattel.com) is the worldwide leader in the
design, manufacture and marketing of toys and family products, including
Barbie(R), the most popular fashion doll ever introduced.  The Mattel family
is comprised of such best-selling brands as Hot Wheels(R), Matchbox(R),
American Girl(R) and Tyco(R) R/C, as well as Fisher-Price(R) brands
(http://www.fisher-price.com), including Little People(R), Rescue Heroes(R), Power
Wheels(R) and a wide array of entertainment-inspired toy lines.  With
worldwide headquarters in El Segundo, Calif., Mattel employs more than
25,000 people in 42 countries and sells products in more than 150 nations
throughout the world.  Mattel's vision is to be the world's premier toy brands
-- today and tomorrow.

    Note: Forward-looking statements with respect to the financial condition,
results of operations and business of the company are subject to certain risks
and uncertainties that could cause actual results to differ materially from
those set forth in such statements.  These include without limitation: the
company's dependence on the timely development, manufacture, introduction and
customer acceptance of new products; the seasonality of the toy business;
customer concentration and pricing; significant changes in buying and payment
patterns of major customers, including as a result of bankruptcy and store
closures; adverse changes in general economic conditions in the U.S. and
internationally, including adverse changes in the retail environment,
employment and the stock market; order predictability and supply chain
management; the impact of competition, including from private label toys, on
revenues and margins; the supply and cost of raw materials (including oil and
resin prices), components, employee benefits and various services; the effect
of currency exchange rate fluctuations on reportable income; risks associated
with acquisitions and mergers; the possibility of product recalls and related
costs; risks associated with foreign operations; negative results of
litigation, governmental proceedings or environmental matters; changes in law
and regulations; possible work stoppages, slowdowns or strikes; possible
outbreaks of SARS, bird flu or other diseases; political developments and the
threat or occurrence of war or terrorist acts; the possibility of catastrophic
events; the inherent risk of new initiatives; and other risks and
uncertainties as may be detailed from time to time in the company's public
announcements and SEC filings.  This release contains forward-looking
statements about anticipated share repurchases and the timing of such
repurchases.  Mattel does not update forward-looking statements and expressly
disclaims any obligation to do so.


SOURCE Mattel, Inc.




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Related links:
  • http://www.mattel.com
    Company News On-Call:
  • http://www.prnewswire.com/comp/540363.html
    CONTACT:
    News Media, Lisa Marie Bongiovanni,
    +1-310-252-3524, LisaMarie.Bongiovanni@mattel.com, or Securities
    Analysts, Mike Salop, +1-310-252-2703, Mike.Salop@mattel.com,
    both of Mattel, Inc.