What Will Catch Your Eye and Why?
WARRENDALE, Pa., Jan. 31 /PRNewswire/ -- What are the hot, new automotive
body styles for the future and why will they catch your eye? Have SUV's
peaked? Will station wagons make a come back? How about hatchbacks? What
will consumers want in a car? To be successful, automakers need answers to
these questions.
David E. Cole, President, Center for Automotive Research, Environmental
Research Institute-Michigan, will moderate a panel discussion on these topics
during the SAE 2002 World Congress, March 4 - 7, Cobo Center, Detroit,
Michigan, USA.
"Consumers want awesome looking cars that are quiet, energy efficient and
ultra-safe," said Cole. "Meeting these needs provide difficult design
challenges for automotive engineers. Our panel unites experts who will
examine these challenges and suggest solutions for advancing automotive design
to meet the vehicle requirements of future consumers."
"The trick is for automakers to anticipate what consumers will want. As
we have seen, sometimes they get it right and sometimes they don't. It gets
even trickier to forecast OEM portfolios when you have to take into account
new factors such as tax credit programs for hybrid vehicles, fast changing
lifestyle preferences and ever increasing safety concerns. Our panel hopes to
provide insights that will help automakers design and manufacture vehicles
that will sell."
The Panel will commence at 1 p.m., Monday, March 4, Room 02-33. Panelists
include: Csaba Csere, Car and Driver Magazine; John McElroy, Blue Sky
Productions; Gary Vasilash, Automotive Design & Production; and William
Visnic, Ward's Communications, Inc.
SAE World Congress, the world's largest showcase of automotive engineering
technologies, attracts attendees from more than 50 countries. For more
details, including registration and special events, visit the SAE 2002 World
Congress web site at http://www.sae.org/congress or call 1-877-SAE-CONG (723-2664);
outside the U.S. and Canada, call 1-724-772-4027.
SOURCE Society of Automotive Engineers
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Related links:
http://www.sae.org/congress
http://www.sae.org
CONTACT:
Mark D. Burd of SAE Corporate PR,
+1-724-772-4052, or mburd@sae.org
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