The First-Ever Spokesperson for the Brand
NEW YORK, Jan. 31 /PRNewswire/ -- mark, the boutique beauty and fashion
brand from Avon announced today it has partnered with Lauren Conrad, star
of the MTV show The Hills.
In her new role, Lauren Conrad (better known as LC) will partner with
mark, and collaborate in both beauty and fashion initiatives. Lauren will
be featured in the brand's magalog (a combination magazine and catalog
reaching over six million customers every month), and in the online
community. Future plans include the development of exclusive co-branded
items that will be available through mark Representatives, in the magalog
and online at http://www.meetmark.com.
"We are thrilled to be partnering with Lauren -- a young woman who is
making her mark in the world," said Claudia Poccia, Global President of
mark. "As an aspiring fashion designer and talented young woman, Lauren is
a perfect fit for our mark brand. We have a shared love of makeup, fashion
and the expression of personal style, and so we are excited about the
future together."
"I've been a mark fan since it launched and I look forward to
collaborating with mark on future products as I realize my own dream of
becoming a fashion designer," said Lauren. "My parents taught me that I can
do anything I want to and to never give up -- to me that is what mark is
all about, helping young women realize their dreams."
About Lauren Conrad
Lauren Conrad was an average senior in 2004 when she was approached by
MTV to appear in a reality show titled "Laguna Beach." Little did she know
the show would become a hit and Lauren the "it" girl on MTV. In the fall of
2005 MTV announced THE HILLS, a spin-off show that would continue to track
Lauren as she moved to Los Angeles to pursue a career in fashion. Now in
its second season THE HILLS follows Lauren as she attends classes at the
Fashion Institute of Design and Merchandising and as she climbs the ranks
at the fashion magazine Teen Vogue.
About mark
Launched in 2003, mark is the beauty and fashion boutique brand of Avon
Products, Inc., targeting young women. mark's innovative and unexpected
beauty and fashion finds are sold through its own dedicated magalog (part
magazine, part catalog), mark Representatives and online at meetmark.com.
Learn more about mark, and its products at http://www.meetmark.com.
SOURCE mark Public Relations
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Related links:
http://www.meetmark.com
http://www.avon.com/
http://www.prnewswire.com/comp/079575.html /
CONTACT:
Andra Mielnicki, of mark Public Relations
+1-212-282 8191; or Nicole Perez, of Rogers & Cowan for mark
Public Relations, +1-310-854 8150
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