ImageSpan's LicenseStream Service Gives WEVA Members the Ability to License
Digital Content via the Web
LAS VEGAS, Jan. 31 /PRNewswire/ -- ImageSpan Inc., which provides an
enabling infrastructure for automated content licensing and billing, and
Wedding & Event Videographers Association International (WEVA), the world's
largest trade association for professional videographers, today announced
at PMA 08 that all WEVA members now will be able to easily license their
digital video locally, nationally and globally, thanks to a new long-term
agreement. The agreement provides the nearly 10,000 WEVA and WEVA Latino
members worldwide with access to ImageSpan's LicenseStream service, a new
and simple- to-use content licensing service via the Web.
LicenseStream, a subscription-based content licensing service that
costs non-WEVA members $99 annually, offers a revolutionary new way to
license content in minutes anytime, anywhere, and drive revenues by
speeding the pace of transactions. With a few mouse clicks, videographers
and content creators may upload, register, describe, define rights to their
work and then license that work online without paperwork, pricing hassles
or middlemen. LicenseStream also helps WEVA members collect royalties while
cutting traditional licensing costs by up to 90 percent.
"We are excited to bring licensing-with-a-click -- an intuitive,
step-by- step approach to sophisticated content licensing -- to WEVA's huge
membership of professional videographers," said Iain Scholnick, chief
executive officer, ImageSpan. "By taking care of many back office tasks,
LicenseStream helps videographers and other content creators focus on what
they do best: create innovative, powerful content and get that content to
market as fast as possible to drive revenues and profit from their work."
The new service will be enhanced through ImageSpan's creation of an
Internet video portal, customized for WEVA members, that will provide each
member with access to two gigabytes of storage where they can keep content,
create license terms, review usage history, manage their licenses and track
usage. The portal will provide automatic Flash previews of any piece of
content it stores, enabling both videographers and their clients to quickly
locate videos for licensing.
"With the demand for all types of video increasing worldwide, WEVA
members will now have an easy way through LicenseStream to profit from this
emerging market," said WEVA International Chairman Roy Chapman. "Using
LicenseStream, WEVA members can access many exciting and groundbreaking IT
benefits, including online video marketing, content licensing, and
automated e-commerce transactions. LicenseStream's encoding also offers our
members a simple way to protect their intellectual property, including
their online promotional demos and digital images, without additional
expense. WEVA members will now have an easy way to market, license, and
sell their work on a global scale."
Cutting-edge advertisers and media companies already are taking
advantage of ImageSpan's licensing technology through CurbStream, an
ImageSpan online service that provides access to WEVA members worldwide and
streamlines the contracting process. WEVA members shoot local footage and
upload the raw content via CurbStream's easy-to-use interface. ImageSpan
then manages all licensing and sharing of content, ensuring that it is
immediately rights- cleared and licensable for use.
WEVA members' access to LicenseStream will provide benefits that would
otherwise cost individual members hundreds if not thousands of dollars. For
example, photographers have long relied on stock photo licensing to earn
additional income. The LicenseStream service makes stock footage licensing
for WEVA members a quick and easy process.
LicenseStream provides unlimited video and still photo licensing,
including standard and customizable licenses. These features allow a
videographer to choose predefined licenses or define extensive licensing
terms before putting content online, including geographic parameters,
timeframe, purpose and fees. LicenseStream can process all aspects of the
license, including billing, collections and royalty payments.
The licensing technology developed by ImageSpan uses standards created
by the Picture Licensing Universal System (PLUS) that simplify the process
of granting, obtaining and managing the permissions necessary to use
photographs and illustrations. PLUS has been adopted as a creative industry
standard by leading enterprises, groups and agencies.
Today's announcement was made at PMA 08, the annual photo trade show
and convention for photo retailers, professional photographers, mass
merchandisers, professional labs, custom picture framers, scrapbook
retailers and event videographers from around the world.
About ImageSpan Inc.
ImageSpan provides an enabling infrastructure for content licensing,
helping content owners define rights to their work and transact online in
minutes as we automate today's manual licensing processes. ImageSpan is the
market-leading licensing automation platform partner for global advertising
and content production and delivery businesses, including Omnicom and Adobe
Systems. Founded in 2003 and based in Sausalito, California, ImageSpan is a
trusted solution provider and the exclusive license automation provider to
the PLUS Coalition, the global standards organization for the image
licensing industries. For more information, please go to
http://www.imagespan.com or call (888) 921-1221
About Wedding & Event Videographers Association International (WEVA)
Founded over a decade ago, WEVA International is the world's largest
trade association for professional videographers and the industry's leading
provider of professional development education that's on the cutting-edge
of new technology. WEVA is dedicated to advancing the professional
interests of wedding and event videographers worldwide through continuing
education and system training at global events such as Wedding & Event
Video Expo and WEVA's Wide World of Weddings & Events, technical support,
group benefits, advocacy committees, and new media, including Wedding &
Event Videography Resource Guide, streaming video on WEVA-TV and WEVA
On-The-Air podcasts and vidcasts. For more information visit
http://www.weva.com or call 941-923-5334.
SOURCE ImageSpan Inc.
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Related links:
http://www.imagespan.com
http://www.weva.com
CONTACT:
Laura Evenson of ImageSpan Inc.,
+1-415-465-2711, levenson@imagespan.com; or Dan Argenas of WEVA
International, +1-941-544-7800, da@weva.com, for ImageSpan Inc.
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