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Harley-Davidson Selects New Financial Services President

    MILWAUKEE, Feb. 1 /PRNewswire-FirstCall/ -- Harley-Davidson, Inc.
(NYSE: HOG) announced today the selection of Saiyid (Sy) T. Naqvi as
President of Harley-Davidson Financial Services, Inc. (HDFS). Mr. Naqvi
assumes the post effective today.
    Mr. Naqvi, 57, joins HDFS from DeepGreen Financial, Inc., an online
home equity lender, where he was President and Chief Executive Officer. He
has held a range of executive and management positions in the financial
services arena, including: President and CEO of Setara Corp., a consulting
firm specializing in business process outsourcing for financial services
firms; President and CEO of PNC Mortgage Corp.; and President and Chief
Operating Officer of Sears Mortgage Securities Corp.
    Mr. Naqvi holds a Bachelor of Science degree in chemistry from the
University of Missouri and an MBA from Southern Illinois University.
    According to Jim Ziemer, President and Chief Executive Officer of
Harley- Davidson, Inc., "We are pleased that our search to fill this
important position has brought Sy and HDFS together. He has a solid track
record for growth and innovation in the organizations he has led and brings
a skill set that will be an excellent complement to the team already in
place in the organization."
    Larry Hund, who had been serving HDFS in the additional role of Acting
Chief Operating Officer since August 2006, will continue with the
organization in his existing role as HDFS Vice President of Operations and
Chief Financial Officer.
    Company Background
    Harley-Davidson, Inc. is the parent company for the group of companies
doing business as Harley-Davidson Motor Company, Buell Motorcycle Company
and Harley-Davidson Financial Services. Harley-Davidson Motor Company, the
only major U.S.-based motorcycle manufacturer, produces heavyweight
motorcycles and offers a complete line of motorcycle parts, accessories,
apparel, and general merchandise. Buell Motorcycle Company produces sport
motorcycles. Harley- Davidson Financial Services provides wholesale and
retail financing and insurance programs to Harley-Davidson dealers and
their retail customers.


SOURCE Harley-Davidson, Inc.




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    CONTACT:
    Financial: Mark Van Genderen,
    +1-414-343-8002, or Media: Bob Klein +1-414-343-4433, both for
    Harley-Davidson, Inc.