ST. PETERSBURG, Fla., Feb. 2 /PRNewswire/ -- Catalina Marketing
Corporation (NYSE: POS) today announced that it is reducing its domestic
workforce by 6%, or approximately 70 positions. The company anticipates
taking a pre-tax restructuring charge related to the workforce reduction of
approximately $1 million during its fourth fiscal quarter ending March 31,
2004.
Reductions in personnel will primarily occur during the fourth fiscal
quarter in corporate functions distributed across its US operations. The
reductions do not include employees within Catalina Marketing Direct Marketing
Services, Catalina Marketing Research Solutions or Pacific Media, a Tokyo-
based billboard division. The company previously announced its intention to
divest those business units.
"We are making reductions in staff based on our goals of streamlining our
cost structure while maintaining superior levels of customer support," said
Mike O'Brien, Catalina Marketing's interim chief executive officer. "These
actions are intended to improve our business performance in fiscal 2005, as we
continue to build the value of the network."
Based in St. Petersburg, FL., Catalina Marketing Corporation
(http://www.catalinamarketing.com) was founded 20 years ago based on the premise that
targeting communications based on actual purchase behavior would generate more
effective consumer response. Today, Catalina Marketing combines unparalleled
insight into consumer behavior with dynamic consumer access. This combination
of insight and access provides marketers with the ability to execute behavior-
based marketing programs, ensuring that the right consumer receives the right
message at exactly the right time. Catalina Marketing offers an array of
behavior-based promotional messaging, loyalty programs and direct to patient
information. Personally identifiable data that may be collected from the
company's targeted marketing programs, as well as its research programs, are
never sold or given to any outside party without the express permission of the
consumer.
Certain statements in the preceding paragraphs are forward looking, and
actual results may differ materially. Statements not based on historic facts
involve risks and uncertainties, including, but not limited to, the changing
market for promotional activities, especially as it relates to policies and
programs of packaged goods manufacturers for the issuance of certain product
coupons, the effect of economic and competitive conditions and seasonal
variations, actual promotional activities and programs with the company's
customers, the pace of installation of the company's store network, the
success of new services and businesses and the pace of their implementation,
and the company's ability to maintain favorable client relationships.
SOURCE Catalina Marketing Corporation
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Related links:
http://www.catalinamarketing.com
CONTACT:
Investors, Christopher W. Wolf, Executive
Vice President and Chief Financial Officer, +1-727-579-5218, or
Joanne Freiberger, Vice President, Finance, +1-727-579-5116, or
Media, Susan Gear, Executive Director, Marketing,
+1-727-579-5452, all of Catalina Marketing Corporation
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