FORT LAUDERDALE, Fla., Feb. 2 /PRNewswire-FirstCall/ -- Parlux
Fragrances, Inc. (Nasdaq: PARL) announced today the signing of a
non-binding letter of intent to launch fragrances under the ED HARDY(TM)
brand name. The letter of intent is subject to the execution of a
definitive license agreement. The parties anticipate launching the
fragrance before the end of 2007.
Upon signing, Henry Mandell, President of Nervous Tattoo, Inc.,
licensee of ED HARDY(TM) stated, "We are delighted to have such an
accomplished company as Parlux Fragrances working with us to bring ED HARDY
fragrances to market." Mandell continued, "ED HARDY is more than an apparel
line. It is a lifestyle brand that is fun, edgy and expresses attitude. The
fragrance category perfectly complements ED HARDY clothing and accessories
and this exciting category and our respected distribution strength will no
doubt further enhance the ED HARDY experience."
Ilia Lekach, Chairman and CEO of Parlux added, "ED HARDY is a fantastic
global brand with an exciting vibe and amazing designs that make everything
they create stand out from anything else on the market. It perfectly
targets our audience. I believe that the ED HARDY organization has many
synergies with our company and an ED HARDY fragrance will be a terrific
addition to the Parlux family of brands."
Parlux Fragrances, Inc. is a manufacturer and international distributor
of prestige products. It holds licenses for Paris Hilton fragrances,
watches, cosmetics, sunglasses, handbags and other small leather
accessories in addition to licenses to manufacture and distribute the
designer fragrance brands of GUESS?, XOXO, Ocean Pacific (OP), Maria
Sharapova, Andy Roddick, babyGund and Fred Hayman Beverly Hills.
This press release includes forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933, as amended, and
Section 21E of the Securities Exchange Act of 1934, as amended, regarding,
among other things, our plans, strategies and prospects, both business and
financial. Such forward-looking statements involve known and unknown risks,
uncertainties and other factors that may cause actual results, performance
or achievements of Parlux or its industry to be materially different from
any future results, performance or achievements expressed or implied by
such forward-looking statements. These risks and uncertainties include,
among others, future trends in sales and Parlux's ability to introduce new
products in a cost- effective manner, general economic conditions and
continued compliance with the covenants in our credit facility. Readers are
cautioned not to place undue reliance on these forward-looking statements,
which speak only as of the date thereof. Parlux undertakes no obligation to
publicly release the result of any revisions to these forward-looking
statements that may be made to reflect events or circumstances after the
date hereof or to reflect the occurrence of unanticipated events.
ED HARDY is a registered trademark of Hardy Life LLC, licensed to
Nervous Tattoo, Inc.
SOURCE Parlux Fragrances, Inc.
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Related links:
http://www.parlux.com
http://www.prnewswire.com/comp/674987.html /
CONTACT:
Ilia Lekach of Parlux Fragrances, Inc.,
+1-954-316-9008, Ext. 8116
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