DENVER, Feb. 3 /PRNewswire/ -- Exactis.com Inc. (Nasdaq: XACT), a leading
provider of permission-based precision e-mail marketing and communications
outsourcing solutions, announced today an agreement with Redherring.com
whereby it will send three Redherring.com daily and weekly business
e-newsletters to more than 300,000 subscribers.
In all, Exactis.com will send and manage approximately five million
messages per month on behalf of Redherring.com. Exactis.com will be sending
Redherring.com's "Catch of the Day" daily newsletter, which has 262,000
subscribers. Subscribers can choose to receive the newsletter in HTML or text
form. Exactis.com will also manage Redherring.com's "The Red Eye" and
"VC P.S." weekly newsletters. These have a combined subscription of
approximately 77,000.
Redherring.com will use Exactis.com's InformMessaging(SM) solution to meet
their immediate newsletter needs and will also use Exactis.com's
TargetMessaging(SM) solution for their direct e-mail promotions.
TargetMessaging is Exactis.com's new permission-based precision e-mail
outsourcing solution for targeting and managing large-scale one-to-one e-mail
marketing campaigns.
"Red Herring is the leader in its space and has a successful, large-scale
online program -- we're excited to have them as a client," said Tom Detmer,
Exactis.com president and CEO. "They'll also be using TargetMessaging, which
is an excellent solution for publishers as well as e-commerce companies and
will provide them industry-leading targeting, personalization, tracking and
reporting capabilities."
The three newsletters are offered free on the Redherring.com Web site at
http://www.redherring.com/columns. "Catch of the Day" comments on trends, people and
companies, helping business leaders understand how technology and the Internet
are changing the business landscape. It is written by Redherring.com Editor
Rafe Needleman. "The Red Eye" comprises news, opinion and gossip from Red
Herring's Editor-in-Chief Tony Perkins. "VC P.S.," by Redherring.com venture
capital editor, Larry Aragon, is a behind-the-scenes perspective on the
venture capital community and the new business models, technologies and
companies venture capitalists are choosing to fund.
Exactis.com plans to launch the Redherring.com InformMessaging program
next week.
Exactis.com earned Redherring.com's business because its permission-based
e-mail solutions are uniquely able to precisely target and personalize
messages even at very high message volume and frequency. Also of value was
Exactis.com's technology's reliability and ability to scale as clients
increase their subscriber bases or increase the frequency of e-mail
communications to subscribers.
About Redherring.com
Redherring.com blends strategic business data with the unique Red Herring
insider perspective to create an online, interactive link between business,
technology and capital. Unmatched in its personality and predictive power,
Redherring.com provides news analysis and opinion on today's top stories,
ideas and investments, explaining what's new in the business of technology and
why it matters to the business leaders and investors who are shaping the
future of business. Redherring.com is a division of Red Herring
Communications.
About Exactis.com
Exactis.com's clients, primarily in the media, financial services and
e-commerce industries, use Exactis.com precision e-mail solutions to
communicate news and information, deliver event-triggered communications, and
target and manage large-scale one-to-one e-mail marketing campaigns. Clients
include Sony Music Entertainment Inc., Charles Schwab & Co. Inc., MSNBC
Interactive News, First Union Corp., USATODAY.com and Tribune Media Services.
Founded as Mercury Mail in 1995 and then known as InfoBeat, Exactis.com has
headquarters in Denver and a European office in London.
Contact Exactis.com at: 707 17th St., Suite 2850, Denver, CO 80202, USA,
Internet: http://www.exactis.com, Telephone: 303-675-2300, Fax: 303-675-2399,
1-888-675-2479.
SOURCE Exactis.com Inc.
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Related links:
http://www.redherring.com/columns
http://investor.exactis.com http://www.exactis.com
CONTACT:
Tory Pearson of Exactis.com, 303-675-5818,
vpearson@exactis.com; or Jennifer Lester of LawsComm,
303-755-4400, jenl@lawscomm.com; or Investors:
http://investor.exactis.com
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