SAN DIEGO, Feb. 3 /PRNewswire-FirstCall/ -- At the Food Marketing
Institute's MARKETECHNICS(R) show today, Catalina Marketing Corporation
(NYSE: POS) introduced Checkout Smart Rewards(TM), a new method for
supermarket retailers to offer their customers savings through individualized
shopping lists. With enhanced graphics and a new Checkout Coupon(R) format,
retailers can combat channel erosion by delivering targeted stealth savings to
shoppers based on previous shopping behavior.
"This exciting new application provides supermarket retailers with the
opportunity to leverage a targeted shopping list application with traditional
weekly specials," said Cynthia McCloud, Senior Vice President of Retail for
Catalina Marketing. "Catalina Marketing is excited about Checkout Smart
Rewards and the opportunity to augment frequent shopper programs and loyalty
applications, without advertising in traditional media that can be seen by the
competition."
Checkout Smart Rewards provides the retailer with the ability to
personalize coupon offers or item discounts that will be available on the
customer's next shopping trip. This program gives the customer a virtual
shopping list supported by in-store specials and reduced price items.
Checkout Smart Rewards helps promote cross shopping, category growth and
pantry loading programs associated with retailer loyalty programs. In
addition, targeted national manufacturer offers can be combined with local
retailer offers to develop exciting new equity building programs.
"This new application, combined with Catalina Marketing's current in-store
targeted programs, enhances customer relationships with personalized marketing
programs," said Sue Klug, President of Catalina Marketing Services -- Retail
and Direct Mail. "Through Checkout Smart
Rewards, Catalina Marketing will once again provide new methods of
communication between retailers, manufacturers and consumers."
Based in St. Petersburg, Fla., Catalina Marketing Corporation
(http://www.catalinamarketing.com) provides a wide range of strategic targeted
marketing solutions for consumer goods companies and retailers. The targeted
marketing services of the company are provided by interrelated operating
groups that strive to influence purchase behavior of consumers wherever and
whenever they make purchase decisions. Through these operating groups,
Catalina Marketing Corporation is able to reach consumers internationally and
domestically -- in-store, using incentives, loyalty programs, sampling and
advertising messages; at-home, through direct mailings; and online. Personally
identifiable data that may be collected from the company's targeted marketing
programs, as well as its research programs, will not be sold or given to any
outside party without the express permission of the consumer.
Certain statements in the preceding paragraphs are forward looking, and
actual results may differ materially. Statements not based on historic facts
involve risks and uncertainties, including, but not limited to, the changing
market for promotional activities, especially as it relates to policies and
programs of packaged goods manufacturers for the issuance of certain product
coupons, the effect of economic and competitive conditions and seasonal
variations, actual promotional activities and programs with the company's
customers, the pace of installation of the company's store network, the
success of new services and businesses and the pace of their implementation,
and the company's ability to maintain favorable client relationships.
SOURCE Catalina Marketing Corporation
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Related links:
http://www.catalinamarketing.com
Company News On-Call:
http://www.prnewswire.com/comp/113439.html
CONTACT:
Carolyn Mahoney Lopez, Director of Corporate
Communications of Catalina Marketing Corporation,
+1-714-254-6783, or carolyn.lopez@catalinamarketing.com
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