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Mattel Chairman and CEO Speaking at the Smith Barney Sixth Annual Leisure Day

           - Presentation Will Be Webcast Live on Mattel Website -

    EL SEGUNDO, Calif., Feb. 3 /PRNewswire-FirstCall/ -- Robert A. Eckert,
Mattel's chairman and chief executive officer, will be presenting during the
Smith Barney Sixth Annual Leisure Day on Thursday, February 17, 2005.  Eckert
is scheduled to present for approximately 40 minutes beginning at 1:25 p.m.
(Eastern).
    Eckert's presentation will be webcast live on the "Investors & Media"
section of http://www.mattel.com. To listen to the presentation, logon to the website
at least 15 minutes early to register, download and install any necessary
audio software.  An archive of the presentation may be accessed beginning two
hours after the completion of the live presentation.  No other segments of the
conference will be webcast on the Mattel website.

    About Mattel
    Mattel, Inc., (NYSE: MAT) (http://www.mattel.com) is the worldwide leader in the
design, manufacture and marketing of toys and family products, including
Barbie(R), the most popular fashion doll ever created.   The Mattel family is
comprised of such best-selling brands as Hot Wheels(R), Matchbox(R), American
Girl(R) and Tyco(R) R/C, as well as Fisher-Price brands
(http://www.fisher-price.com), including Little People(R), Rescue Heroes(R), Power
Wheels(R) and a wide array of entertainment-inspired toy lines.  With
worldwide headquarters in El Segundo, Calif., Mattel employs more than
25,000 people in 42 countries and sells products in more than 150 nations
throughout the world.  The Mattel vision is to be the world's premier toy
brands -- today and tomorrow.


SOURCE Mattel, Inc.




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    CONTACT:
    media, Jules Andres, +1-310-252-3529,
    Jules.Andres@mattel.com, or Securities Analysts, Dianne Douglas,
    +1-310-252-2703, Dianne.Douglas@mattel.com, both of Mattel