NEW YORK, TOY FAIR, Feb. 3 /PRNewswire/ -- Leading die-cast and radio
control manufacturer Jada Toys is riding an unprecedented wave of growth
heading into TOY FAIR 2006. Following sizzling holiday sales of their
tricked-out Dub City and character-based Chub City brands at major retailers,
Jada unveils its next generation of trend-setting products February 12 to 15
in New York City (200 Fifth Ave., Suites 618 and 620).
Dub City's exceptionally stylized die-cast and R/C vehicles blasted on to
the toy scene showcasing revolutionary 20-plus inch rims and candy paint jobs
with several models featuring audio/video entertainment systems, articulated
doors and custom graphics. Jada's next generation Dub City, its most over-
the-top collection of vehicles to date, features several innovative sub-lines:
Kustoms, Oldskool, High Profile and Big Time Muscle. "Dub City is known for
capturing the realism of authentic high-end custom cars with incredible detail
and quality," said Jada Brand Manager Sandra Leo.
Jada's hot-selling Big Time Muscle series, which posted four of the
company's top fourth quarter SKUs, takes 60s/70s muscle cars, slams the
suspension to the ground, throws big rims on it, and tricks them out with
modern high performance packages. Popularized recently through hot rod
publications and TV shows such as Rides and Overhaulin,' Jada's line features
such classics as the Chevy Camaro, Corvette and Chevelle, Plymouth Barracuda,
Ford Mustang and Dodge Charger.
A major hit among retailers, Jada's unique Chub City line features
flashing lights, bumping sounds and a fictional locale where residents cruise
the streets in style and roll in the freshest tricked out rides, hooked up
with super slammed suspensions. Fans of the "Chubs," a collection of
adorable, mischievous characters passionate about sports, art and music, can
follow their many adventures and mishaps through animated "webisodes" at
chubcity.com.
Since 2002, the company's retail sales have exploded 5000 percent, while
overall growth skyrocketed nearly 600 percent. The undisputed industry leader
in "customized" die-cast cars, the company introduced the phenomenally
successful Dub City, Homie Rollerz and Big Time Muscle brands while expanding
retail outlets to include Walmart, Toys R Us, Kmart, KB Toys, Target, Macys
and others.
Jada Toys, Inc. (http://www.jadatoys.com), headquartered in City of Industry,
Calif., is a leading manufacturer of authentically licensed and highly
stylized die-cast collectible and radio control vehicles. Jada pioneered the
heavily customized, lowered stance and large rimmed or "Dub" look and the
company's distinctive manufacturing techniques, or "Jada Style", are prized
among collectors young and old. Working in-tune with leading auto
manufacturers and aftermarket accessory companies, Jada Toys products
accurately reflect the hottest trends from the automotive world.
SOURCE Jada Toys, Inc.
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Related links:
http://www.jadatoys.com
CONTACT:
Cherie Whyte of MKM, +1-714-375-2188,
cherie@teammkm.com, for Jada Toys, Inc.
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