Engagement Extended!
BURBANK, Calif., Feb. 3 /PRNewswire/ -- In response to the overwhelming
demand for its 3-D feature version of Walt Disney Pictures' "Hannah Montana
& Miley Cyrus: Best of Both Worlds Concert," and the film's record breaking
opening weekend (2/1-3) performance as the nation's #1 film with an
astounding three-day tally of $29 million, Disney is extending the length
of the film's theatrical run, it was announced today by Mark Zoradi,
president, Walt Disney Studios Motion Pictures Group. The Disney Digital
3-D(TM) feature length concert film, which also features a special
appearance by the enormously popular Jonas Brothers, will now play extended
engagements. The film bowed in 683 3-D venues on February 1 and established
a new industry record not only for Super Bowl weekend but for a Digital 3-D
film opening with a per screen average of over $42,000 and a CinemaScore
rating of "A".
Commenting on the announcement, Zoradi said, "Audience reaction for the
Disney Digital 3-D presentation of 'Hannah Montana & Miley Cyrus: Best of
Both Worlds Concert' has been so overwhelming that we've decided to extend
the film's theatrical run. The extra playing time will give more fans a
chance to see their favorite performer in an exciting new way that brings
the concert experience to life on the big screen. It will also accommodate
those fans who want come and enjoy the experience again. Miley is clearly
one of today's most exciting, talented and charismatic performers, and
we're delighted that her fans are having such a great time with this
entertaining and innovative 3- D adventure."
"Hannah Montana & Miley Cyrus: Best of Both Worlds Concert" in Disney
Digital 3-D(TM) was directed by Disney veteran Bruce Hendricks, and
produced by Art Repola. Acclaimed director Kenny Ortega (the "High School
Musical" films), conceived and produced the actual concert tour, and makes
a special guest appearance in the film. Seven state-of-the-art 3-D digital
cameras, provided by Cameron/Pace Designs (and utilizing the same
innovative technology being used on James Cameron's upcoming 3D film,
"Avatar") were used in the making of the film. Mitch Amundsen
("Transformers" and Martin Scorsese's upcoming documentary, "Shine a
Light") served as director of photography, and Michael Tronick
("Hairspray") was the editor.
About "Hannah Montana"
The hit Disney Channel series "Hannah Montana" is a global triumph,
reaching over 164 million unique total viewers worldwide and ranking for
two consecutive years as the #1 series among kids 6-14 on U.S.cable TV. The
series is seen on 27 Disney Channels and free-to-air broadcasters around
the world, on the ABC Television Network's Saturday mornings and in six
languages via streaming broadband video on DisneyChannel.com. Episodes are
also available on the iTunes Music Store. The series star, talented
15-year-old Miley Cyrus, has multiple projects at The Walt Disney Company
spanning TV, Music, Consumer Products and Studio divisions. The #1 ranking
"Hannah Montana" soundtracks are the biggest, fastest success the pop album
charts have seen in years, with combined sales of over 8 million CDs
to-date. "Hannah Montana" songs dominate Radio Disney Top 30 chart, a
ranking driven exclusively by listener requests. The sold-out 70-date
concert tour, Hannah Montana/Miley Cyrus: Best of Both Worlds, was among
the top grossing tours of 2007. An extensive line of "Hannah
Montana"-inspired merchandise is available at mass retailers including a
custom shop at Wal-Mart, episodic compilation DVDs which have sold 2.5
million units to-date. A popular junior novel series has sold over 3.7
million books globally and "Hannah Montana" videogames for Nintendo DS and
Wii platforms have sold 1.7 million games in the U.S.
SOURCE The Walt Disney Studios
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Related links:
http://DisneyChannel.com
CONTACT:
Heidi Trotta of The Walt Disney Studios,
+1-818-590-7280
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