'Popcorn DVDs On Demand' Allows iO TV(SM) Customers To Watch Select Box
Office Hits At Home On The Same Day They Are Available For Sale As DVDs
BETHPAGE, N.Y., Feb. 4 /PRNewswire-FirstCall/ -- Cablevision Systems
Corp. (NYSE: CVC) today announced a new service that allows iO TV digital
cable customers to watch top new release movies through the convenience of
on demand, weeks before they are widely available. "Popcorn DVDs On Demand"
makes select titles available to customers for on demand viewing on the
same day the films arrive in stores for DVD purchase. Through a simple and
secure purchase using the digital set-top box, customers can immediately
view a film and later receive its corresponding DVD, which is shipped
directly to the home.
"This is an exciting new service that allows our digital cable
customers to watch top new release films weeks before they are widely
available for on demand viewing, and then own the DVD of their selection,"
said Patricia Gottesman, Cablevision's executive vice president of digital
marketing & commerce. "It is also a major step forward in giving our
customers new ways to quickly and easily purchase goods and services from a
wide variety of companies, using our fiber optic network and the advanced
set-top box that is already in the home."
"Popcorn is the first service that combines the first-day-of-release
freshness of owning DVDs with the simplicity, convenience and instant
viewing provided by on demand. Cablevision has established a leadership
position in delivering the latest technologies to its customers and
embracing new opportunities, like Popcorn," said Popcorn Home Entertainment
CEO Steve Brenner. "Movie lovers enjoy the benefits and extra features
associated with owning a DVD, but they also crave the instant gratification
of on demand. Popcorn DVDs On Demand delivers the best of both worlds."
Popcorn titles are available in advance of the standard VOD "window."
By combining a DVD purchase with an on demand view, popular titles are
available for VOD viewing on the same day they are available for DVD
purchase. Through this new service, customers are able to enjoy the
physical DVD -- which is shipped directly to them -- along with immediate
access to the title on demand.
New releases available from Popcorn at launch include: The Bourne
Ultimatum, The Kingdom, Eastern Promises and Sydney White. The two-time
Academy(R) Award-nominated blockbuster American Gangster will be available
on February 19th.
Before purchasing their first DVD/VOD selection through Popcorn,
customers briefly visit an Optimum Web site and establish a secure profile
that includes credit card, shipping and billing information. Once the
secure profile has been established, at http://www.optimum.net/click, customers
can access and purchase Popcorn movie titles directly through their digital
set-top box. Popcorn titles are accessible through the Movies On Demand
menu available through the iO TV user interface, or directly on Channel
500. New release films are priced at $19.95, plus shipping, while older
library titles cost between $9.95 and $15.95, plus shipping. DVD orders are
processed, billed and fulfilled by Popcorn DVDs On Demand.
With nearly 2.6 million iO TV customers, approximately 83 percent of
Cablevision's cable customers are iO TV digital cable customers, the
highest digital penetration in the nation. iO TV offers customers access to
360 channels, including 53 premium movie channels, 48 channels of
commercial-free digital music, more than 1,800 titles available on demand
at all times, an interactive programming guide, 45 high-definition
programming services and groundbreaking interactive television applications
including News 12 Interactive.
About Cablevision
Cablevision Systems Corporation (NYSE: CVC) is one of the nation's
leading entertainment and telecommunications companies. Its cable
television operations serve more than 3 million households in the New York
metropolitan area. The company's advanced telecommunications offerings
include its iO: Interactive Optimum(R) digital television, Optimum
Online(R) high-speed Internet, Optimum Voice(R) digital voice-over-cable,
and its Optimum Lightpath integrated business communications services.
Cablevision's Rainbow Media Holdings LLC operates several successful
programming businesses, including AMC, IFC, WE tv and other national and
regional networks. In addition to its telecommunications and programming
businesses, Cablevision owns Madison Square Garden and its sports teams,
the New York Knicks, Rangers and Liberty. The company also operates New
York's famed Radio City Music Hall, and owns and operates Clearview
Cinemas.
About Popcorn Home Entertainment
Popcorn Home Entertainment is an independent, privately-held company
that is the first ever to deliver the hottest new movies on their very
first day of DVD release, directly to consumers' television screens ...
followed up with the DVD direct to their doors within days. The inspiration
of home entertainment entrepreneur-enthusiasts Steve Brenner and Tom
Schreiber, Popcorn is managed by a team of entertainment executives
committed to guaranteeing customers the ability to view the best movies
instantly on the first day of release as well as own the DVD and all the
extras forever - purchased from the comfort of the consumers' home. Popcorn
delivers top-tier first run theatrical releases through partnerships with
major studios and is available to Cablevision iO TV digital cable
customers. For more information on Popcorn, log onto http://www.popcorntv.com.
SOURCE Cablevision Systems Corp.
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Related links:
http://www.cablevision.com
http://www.popcorntv.com http://www.optimum.net/click
CONTACT:
Patrick MacElroy, Director of Media
Relations, of Cablevision, +1-516-803-1249,
pmacelro@cablevision.com
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