AT&T's Wireless Unit Provides Customers with Exclusive Access to Designers,
Models, Editors and Style-Makers on Their Wireless Handsets
NEW YORK, Feb. 5 /PRNewswire/ -- AT&T's wireless unit, formerly
Cingular Wireless, announced today that it will once again be providing
full, same-day coverage of Mercedes-Benz Fashion Week on its cell phones.
During Mercedes- Benz Fashion Week in New York (February 2-9, 2007) top
designers from America and around the world will show off their 2007 fall
runway collections to buyers, celebrities, and members of the media. AT&T
will feature exclusive video coverage of all the shows under the tents at
Bryant Park as well as offer customers access to back stage reports,
celebrity parties and more.
"Mercedes-Benz Fashion Week is one of the most celebrated and attended
events of the year among the 'who's who' of the fashion world. Now our
wireless customers can enjoy a sneak peak of the latest designer creations
and fashion trends for the upcoming fall season long before anyone else --
just like the chic elite. It's the next best thing to being there," said
David Garver, executive director, Segment Marketing and Sponsorships, AT&T.
"The Daily Front Row," published by global sports, entertainment and
media company IMG, is providing customers of AT&T's wireless unit with an
inside look into Mercedes-Benz Fashion Week. From their cell phones,
customers will enjoy exclusive, up-to-the-minute access to designer shows,
models, elite parties and news on the latest fashion trends, including:
* Fashion News: Up-to-the-minute images from all of the designer runway
shows under the tents, events and the latest updates on fashion and
brands. AT&T's 3G customers can access exclusive video footage from
designer runway shows.
* Behind the Scenes: Reports and gossip from elite parties, events,
dinners and product launches.
* Quotes: Some of the most delicious, outrageous things fashion
insiders are saying.
* Models: Moments with the most beautiful faces in fashion -- latest
projects, fitness, beauty regimes.
* Fashion Tips: Exclusive Trend Reports, trunk show alerts and style
and beauty tips from designers and retailers, including Tracy Reese,
Jenni Kayne, Louis Verdad, Sephora and more.
* Glam Cam/Photos: Photos from the week's ultimate VIP fete and fashion
insiders who were there.
* Today's Obsession: Products, services, fads that everyone's obsessing
about right now.
* Designer Screensaver Collection: Downloadable wallpaper graphics of
designer sketches from Tracy Reese and Jenni Kayne.
"There's nothing like the energy that surrounds Bryant Park during
Mercedes-Benz Fashion Week. And while there's nothing quite like seeing it
in person, I am thrilled to team with the new AT&T to showcase some of my
designs on the mobile stage," said designer Jenni Kayne.
In addition to Mercedes-Benz Fashion Week content, AT&T's wireless
unit's relationship with IMG Fashion gives its customers access to a
year-long series of fashion events, including FashionWeekLive -- which, for
the first time, will bring the energy and style of Mercedes-Benz Fashion
Week to Houston, Dallas, Chicago and San Francisco throughout March.
Supermodels Naomi Campbell and Gemma Ward along with other internationally
recognized faces will model the collections of America's leading designers.
Video footage captured from these four events will be available through
Cingular Video.
How To Access "The Daily Front Row"
AT&T wireless customers can access the "The Daily Front Row" from their
cell phones in three simple steps:
1) Choose the MEdia Net option on your phone's main menu
2) Click on Entertainment
3) Click on Fashion
3G customers also can access the "The Daily Front Row" from their
wireless handsets with three simple steps as well:
1) Choose the Cingular Video option on your phone's main menu
2) Click on Entertainment
3) Click on Fashion
Mercedes-Benz Fashion Week content will be available beginning February 2.
Pricing
To access Cingular Video content, consumers need to purchase a 3G phone
and sign up for the $19.99 MEdia Net Unlimited package. For more
information on this package or other MEdia Bundles for additional cost
savings when using other Cingular devices, check out
http://www.cingular.com/media.
Designer wallpaper sketches from Tracy Reese and Jenni Kayne are
available for download for $1.99 each.
About IMG Fashion
IMG Fashion, a division of international sports, entertainment and
media giant IMG, is the global leader in the management and production of
fashion weeks and designer fashion events. Its portfolio of events in the
United States includes Mercedes-Benz Fashion Weeks in New York, Los Angeles
and Miami. Outside of the U.S., IMG Fashion produces, manages and/or
represents fashion properties including Rosemount Australia Fashion Week in
Melbourne and Sydney, the Singapore Fashion Festival, Lakme Fashion Week in
Mumbai, Fashion Fringe in London, Milan Fashion Week, Fashion Week in
Moscow, Mercedes-Benz Fashion Week Berlin and Pakistan Fashion Week.
IMG Fashion also publishes The Daily group of publications which
includes The Daily Front Row, the bi-monthly The Daily Mini, The Daily
Front Row Extra and http://www.fashionweekdaily.com, all content that is also
syndicated to newspapers and magazines across the globe.
IMG Media produces hundreds of hours of entertainment programming on
all of IMG Fashion's events, which are delivered to consumers via a global
network of new media service providers including websites, iPods, PDA's and
cell phone carriers.
IMG Fashion's international network also includes IMG Models, the
world's number one modeling agency with offices in New York, London, Paris
and Milan.
For more information on IMG and its business visit http://www.imgworld.com.
About AT&T
AT&T Inc. is a premier communications holding company in the United
States and around the world, with operating subsidiaries providing services
under the AT&T brand. AT&T is the recognized world leader in providing
IP-based communications services to business and the U.S. leader in
providing wireless, high speed Internet access, local and long distance
voice, and directory publishing and advertising services. As part of its
"three screen" integration strategy, AT&T is expanding video entertainment
offerings to include such next-generation television services as AT&T
U-verse(SM) TV. Additional information about AT&T Inc. and the products and
services provided by AT&T subsidiaries and affiliates is available at
http://www.att.com.
SOURCE Cingular Wireless
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Related links:
http://www.cingular.com
http://www.cingular.com/media
http://www.fashionweekdaily.com http://www.imgworld.com
http://www.att.com
CONTACT:
Jennifer Bowcock, +1-404-236-6319,
jennifer.bowcock@cingular.com; or Kelleigh Scott Beal,
+1-404-236-6321, kelleigh.scott@cingular.com, both of Cingular
Wireless
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