Adds more brand name products and services to encourage healthy living
BLOOMFIELD, Conn., Feb. 5, 2007 /PRNewswire-FirstCall/ -- CIGNA
HealthCare has expanded its Healthy Rewards(R) health and wellness discount
amenity program to include discounts of up to 60 percent on physical
fitness centers, wellness and stress management programs and oral health
products. Healthy Rewards provides easy access to a variety of brand name
health and wellness products and services at discounted prices to help
members get healthy and stay healthy.
"The most recent expansion of the Healthy Rewards program is just one
of many ways that CIGNA HealthCare is working to provide the education,
motivation and support necessary to help members adopt healthy behaviors
that maintain or improve their health," said Diana Wynne, program manager
for CIGNA Healthy Rewards. "We've designed Healthy Rewards to not only help
members learn new ways to improve their health, but also to provide
incentives, such as these discounts, that can help make it easier to make
progress. And we continue to add new programs that allow more consumers to
engage in ways that are meaningful and valuable to them."
Healthy Rewards, first launched nationally in 2001, has grown to become
one of the nation's most robust amenity programs, offering discounts on a
variety of health and wellness products and services, including but not
limited to anti-cavity products, chiropractic care, eyewear, contact
lenses, fitness club memberships, guided imagery and mind-body techniques,
health and wellness products, hearing care, laser vision correction,
magazine subscriptions, massage therapy, natural supplements, tobacco
cessation and weight management. The program is available to CIGNA's
medical, dental and behavioral members.
The Healthy Rewards program most recently added a discount on Philips
Sonicare(R) power toothbrushes. This new offering promotes the importance
of proper oral care in an effort to help keep members healthy. And for
every discounted Philips Sonicare toothbrush sold through the Healthy
Rewards program, CIGNA Foundation will donate $3 to the March of Dimes(R),
an organization devoted to the study of preventing pre-term birth.
According to the Surgeon General, our mouths speak volumes about the state
of our health(1). In fact, recent research has linked gum disease to
complications for pre-term birth, diabetes, heart disease and stroke(2).
Taking action toward living a healthier life can also mean
incorporating exercise into daily living. To help members with their
personal fitness challenges, Healthy Rewards also now offers a year-round
Curves(R) discount. Curves is a fitness club chain geared to women, with
over 10,000 locations in the U.S. Healthy Rewards program participants can
receive a discounted membership fee when joining Curves. Physical activity
is a key strategy in keeping weight in line and staying healthy. Even
modest weight losses of 5 to 15 percent of body weight can help reduce the
risk of obesity and associated illnesses, including diabetes, high blood
pressure, health disease, some forms of cancer and gall bladder disease(3).
Also as part of the recent Healthy Rewards expansion, members can relax
and relieve stress with access to over 3,500 spas including day,
destination, hotel, and medical spas, through SpaFinder.com. Members can
visit the Web site and receive discounted gift certificates with free
ground shipping for their personal use or for others. While different spas
provide different services, including weight management support, fitness
programs or pampering treatments, all spas have one thing in common - they
specialize in wellness.
In addition to the latest programs and services added to the program,
Healthy Rewards members already receive discounts on products and services
offered through these participating vendors: Drugstore.com(TM), Weight
Watchers(R), Jenny Craig(R), Yoga Journal, Mayo Clinic books, Just Walk
10,000 Steps a Day(TM), Cooking Light, Health and Prevention magazines, and
discounted eyewear and eye exams from LensCrafters(R), Pearle Vision(R),
Target, Sears and JC Penney. Members may also get discounted service from
networks of registered dieticians, acupuncturists, chiropractors, massage
therapists, and LASIK eye surgeons.
*Some of the features of the Healthy Rewards(R) program are not
available in all states.
(1) U.S. Surgeon General's Report, 2000.
(2) American Academy of Periodontology
(3) U.S. Department of Health and Human Services, 2001
The Healthy Rewards(R) discount program is offered at no additional
cost to members, as a way to help enhance their benefit plans and meet the
growing demand for complementary care services. It is provided as an
advantage of plan participation and is not part of the benefit plan.
Healthy Rewards(R) is not a covered benefit or an insurance program.
Members do not need referrals, nor do they file claims to obtain discounts.
They obtain discounts by presenting their member identification card. The
program discounts cannot be applied to any co-payment or coinsurance for
services covered under the member's benefit plan. Program participants
schedule appointments directly with service providers and also pay them
directly.
CIGNA HealthCare, based in Bloomfield, CT, provides medical benefits
plans, dental coverage, behavioral health coverage, pharmacy benefits and
products and services that integrate and analyze information to support
consumerism and health advocacy. "CIGNA HealthCare" refers to certain
operations of Connecticut General Life Insurance Company, which is an
operating subsidiary of CIGNA Corporation (NYSE: CI). Products and services
are provided by such operating subsidiaries, and not by CIGNA Corporation.
For more information, visit http://www.cigna.com.
SOURCE CIGNA HealthCare
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Related links: http://www.cigna.com
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CONTACT: Nicole Blatcher, CIGNA HealthCare, +1-215-761-4756, nicole.blatcher@cigna.com
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