Combined expertise will provide the most powerful platform for over 3,000
musical artists to engage fans with their mobile phones at live concerts
PALO ALTO, Calif., Feb. 5 /PRNewswire/ -- Mozes, Inc. announced today
that it has acquired Nashville based Hurricane Interactive Promotions, a
leader in live concert mobile phone promotions. With this acquisition Mozes
expands its presence in the influential Nashville music market and broadens
its offerings in live concert promotions.
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"Hurricane brings Mozes incredible expertise with live concert mobile
experiences for some of the biggest names in music," said Dorrian Porter,
CEO of Mozes. "That expertise combined with our platform further enables
Mozes to tie the web, the cell phone and live events together in a way that
is meaningful to music fans and connects them to what they love."
Hurricane was founded by music industry veteran Chris Stacey in 2005.
Its client roster includes Universal Music Group Nashville, Universal
South, Spalding Entertainment and Midas Records, and it has delivered on
promotions for such Grammy Award winning artists as Garth Brooks, Alan
Jackson, Brooks & Dunn, Wynonna Judd and Rascal Flatts. In 2007, the
Company powered over two hundred live concert experiences including two of
the top ten grossing concert tours in the U.S. Touring artists used the
service to power in venue "text to screen" capabilities, live contests and
music content sales.
"Mozes has established itself as the clear choice for artists to engage
their fans on the mobile phone using voice, text and the web," said Chris
Stacey, President and CEO of Hurricane Interactive Promotions. "By
combining the Mozes platform with our own live concert capabilities, we
will provide a trusted and reliable way for our music clients to delight
their fans, create lasting relationships and open new doors for commerce."
"Hurricane approached us about developing a mobile database for Brooks
& Dunn through in-venue text messaging. In a short span of time we've built
an extensive mobile fan club, providing us with a vehicle that allows Kix
and Ronnie to remain in close contact with those fans, as well as an
additional avenue to market their music and tour," said Denise Nichols,
EVP, Spalding Entertainment. "We look forward to taking our mobile
promotions even further with Mozes and are excited by their industry
leading approach."
About Mozes
Founded in 2005, Mozes provides an on-demand mobile marketing platform
that connects people to the things they love. Using Mozes anyone -- from
brands to bands to fans -- can make their campaigns, promotions or events
more powerful and interactive using the mobile phone and the web. Initially
focused on the music industry, Mozes is used by over 3,000 major label and
independent artists including Tim McGraw, Nelly and Colbie Caillat. The
artist's mobile campaigns are further extended by online widgets that
integrate their mobile campaign with online properties like MySpace and
Facebook. Mozes is permission-based, spam-free and cost-free to consumers.
The desirability of reaching consumers via cell phone is growing according
to eMarketer which projects U.S. spending on mobile marketing to roughly
double this year to $1.5 billion, and reach $4.4 billion by 2011. Subscribe
to the Mozes blog for updates at http://www.mozes.com/blog.
SOURCE Mozes, Inc.
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Related links:
http://www.mozes.com
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CONTACT:
Felice Ecker of Mozes, Inc.,
press@mozes-inc.com
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