Stepped-Up Marketing Effort Supports New Lineup
of Industry-Leading Value
POWAY, Calif., Feb. 6 /PRNewswire-FirstCall/ -- Gateway, Inc. (NYSE: GTW)
today launches an unprecedented marketing campaign leveraging its role in
powering the Olympic Winter Games, which get underway this weekend. On the
heels of Gateway's move to reclaim its product leadership position through
unbeatable value across all price points, the Gateway Gold Medal Savings Event
will combine TV, radio and print advertising with in-store events, radio
remote broadcasts, direct marketing and more to communicate Gateway's renewed
value leadership.
Starting tonight, three new TV spots will debut featuring Olympic themes
and outstanding Gateway values while driving awareness for the Gateway Gold
Medal Savings Event that runs through the Olympic Winter Games. Continuing
the successful campaign featuring Gateway co-founder Ted Waitt and a talking
Holstein cow, the TV commercials will be rolled out over the next several days
and will air frequently during the Olympic Winter Games and other broadcasts.
Approximately 85 percent of Americans will see Gateway TV commercials an
average of 10 times in the month of February alone.
The three new commercials will feature the cow revealing to Ted his dream
of Olympic glory in the ski jump competition, talking about the emotional
thrill of the games and wishing for an Olympic medal of his own. Additional
promotional spots following each commercial will feature exceptional Gateway
Gold Medal Savings Event offers including the $599 Gateway(R) 300SE desktop
system, an industry-leading value featuring an Intel(R) Celeron(R) processor
1.2 GHz, 128MB of memory, a 16X CD-RW, a 15-inch monitor (13.8-inch viewable)
and more; the $999 Gateway 500SE desktop PC featuring an Intel Pentium(R) 4
processor 1.60 GHz, a 15-inch flat panel display, a 16X CD-RW, and more; the
Gateway Solo(R) 1400SE notebook PC featuring a standard DVD drive, plus an
Intel Celeron processor 900 MHz, 256MB of memory and a 14.1-inch viewable
display; as well as the $499 Gateway 910C small business server.
In stores, the Gateway CyberSpot will allow Americans to send a video
e-mail message of support to U.S. Olympic athletes, free of charge. Thousands
of people already have sent messages to the Olympians. While supplies last,
anyone who sends a CyberSpot message will receive a free, limited-edition
commemorative Gateway Olympic lapel pin featuring the Gateway cow riding a
bobsled. Visit the Gateway CyberSpot Web site address at
http://www.cyberspot2002.com for more information.
"The Gateway Gold Medal Savings Event is all about sharing our excitement
for the Olympic Winter Games with our customers. Not only are we empowering
our customers with the tools to interact directly with athletes, we are also
giving them the best deal ever on an award-winning Gateway PC," said Brad
Shaw, senior vice president of marketing and corporate communications. "And
it's a decisive statement by Gateway that we're as competitive as any Olympian
when it comes to value and we intend to stay that way."
As the Official Computer Hardware Supplier for the XIX Olympic Winter
Games, Gateway has provided some 5,500 PCs and servers now deployed in Olympic
venues around Salt Lake City, ready to power the Games when they begin on
Friday night.
About Gateway
Gateway (NYSE: GTW), a personal technology company, improves people's
lives through a combination of the latest and best hardware, communication
tools, applications, training and service, all wrapped in a custom financing
package. The company takes a localized approach, utilizing its Web site, call
centers and nationwide network of Gateway retail stores to build direct
relationships with consumers, small and medium businesses and government and
education institutions. A Fortune(R) 500 company founded in 1985, Gateway is
ranked as the most admired American company in the Computers and Office
Equipment industry in a Fortune magazine survey(1) and is the top brand in
customer loyalty and for first-time home computer purchases of Wintel-based
PCs(2). For more information, visit Gateway's Web site at http://www.gateway.com .
Prices and configurations subject to change without notice or obligation.
Prices quoted exclude shipping & handling and taxes.
(1) Fortune magazine, "America's Most Admired Companies," February 19,
2001.
(2) From the Harris Interactive Consumer TechPoll(SM) study of 140,000 PC
owners who use the Internet, released March 5, 2001.
SOURCE Gateway, Inc.
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Related links:
http://www.gateway.com
CONTACT:
Media, Brad Williams, +1-858-848-2511,
brad.williams@gateway.com, or Greg Lund, +1-858-848-2512,
greg.lund@gateway.com, both of Gateway, Inc.
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