New AT&T Promotion Benefits Latino Children and their Families
BURBANK, Calif., Feb. 6 /PRNewswire/ -- The new AT&T today made a
$245,000 donation to PADRES Contra El Cancer to help fund the organizations
programs that provide support to Latino families battling childhood cancer.
PADRES Contra El Cancer (PADRES), a non-profit organization committed to
improving the quality of life for Latino children with cancer and their
families, along with its national spokeswoman, Eva Longoria of ABC's hit
television series "Desperate Housewives," accepted the donation.
"Thank you Cingular Wireless, now the new AT&T," said Longoria. "Your
tremendous efforts will help us serve more families in the Los Angeles area
who cope with the devastating effects of childhood cancer on a daily
basis." Longoria added "this campaign is a perfect example of how a
corporation like the new AT&T can creatively support organizations that
provide critical services to the young and innocent."
The donation is the result of a six-week sales promotion by the new
AT&T to increase awareness of childhood cancer and collect donations from
its customers at retail stores throughout the Greater Los Angeles region.
Cancer strikes approximately 1,500 children in California annually and
nearly 50 percent of them are Latino. Cancer remains the leading cause of
death among children under 15 years old, second only to accidents in most
age groups.
"Our Esperanza campaign demonstrates that a corporation can work with
its customers at the grassroots level for the benefit of the entire
community," said Mauro Martinez, AT&T Director of Diversity Sales in the
Los Angeles market. "We collected $245,000 in our stores and conducted a
record-breaking bone-marrow drive in conjunction with PADRES. We are
extremely pleased with the results and are proud to be a part of this noble
community-wide effort. We look forward to continuing our support for PADRES
and the families it serves."
In December, the bone marrow drive at the AT&T Huntington Park store
garnered more than 200 potential donors from the Latino community -- a
number that set a national record for a one-day drive. Although most
children who require blood transfusions at Children's Hospital Los Angeles
are Latino, only five percent of donors are Hispanic. Chances of a young
cancer patient finding a donor match within the Latino community are
significantly higher than from the general population.
"Our family has been challenged by childhood cancer for many years and
we know first hand the importance of an organization like PADRES," said
Celina Barham, PADRES parent and supporter. "We thank the new AT&T and the
Latino community for their contributions and support. All of the PADRES
families and children hope more families become better informed about
childhood cancer and how they can help."
About PADRES
PADRES Contra El Cancer is a non-profit organization committed to
improving the quality of life for Latino children with cancer and their
families. PADRES programs, activities and services, while primarily
oriented to the Latino community, serve childhood cancer patients from ALL
races and ethnic origins. No family is turned away. Celebrating over 20
years of service, PADRES brings together children, families, healthcare
professionals and community leaders to promote a comprehensive
understanding of childhood cancer and other blood disorders as well as
effective methods for treatment. Since March 2005, actress Eva Longoria has
served as the organization's National Spokesperson. To learn more about
PADRES, visit http://www.IamHope.org.
About AT&T
AT&T Inc. is a premier communications holding company in the United
States and around the world, with operating subsidiaries providing services
under the AT&T brand. AT&T is the recognized world leader in providing
IP-based communications services to business and the U.S. leader in
providing wireless, high speed Internet access, local and long distance
voice, and directory publishing and advertising services. As part of its
"three screen" integration strategy, AT&T is expanding video entertainment
offerings to include such next-generation television services as AT&T
U-verse (SM) TV. Additional information about AT&T Inc. and the products
and services provided by AT&T subsidiaries and affiliates is available at
http://www.att.com.
SOURCE Cingular Wireless/the new AT&T
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Related links:
http://www.att.com
http://www.IamHope.org
CONTACT:
Art Navarro of Cingular Wireless,
+1-949-300-1329, art.navarro@cingular.com; or Maribel De La Torre
of PADRES Contra El Cancer, +1-323-850-7901, ext.224,
mdelatorre@iamhope.org
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