myLifetime.com Partnership Drives Sally's Salon to Top of Sales Chart
AMSTERDAM, Netherlands, Feb. 6 /PRNewswire-FirstCall/ -- From Casual
Connect, the industry's premier casual games conference -- digital
entertainment services company RealNetworks(R), Inc. (Nasdaq: RNWK), today
announced that Sally's Salon (developed by Games Cafe, Inc. and published
and produced by RealGames(TM)) was the top selling game from the RealGames'
family of sites and syndication network in 2007. RealGames' collaboration
with partners, especially Lifetime Networks, helped drive Sally's Salon's
rapid rise to the top from its launch more than half way through the year
in July.
The Lifetime Presents series featured Sally's Salon at its debut --
hitting 300,000 downloads in the first month on myLifetime.com. The
popularity of this addictive game begs to answer the question posed by a
reporter in July: "Do women really want games about spas?" It appears the
verdict is in.
"Salons are interesting, vibrant places with all kinds of stations,
services and procedures for game designers to draw from. Inspirationally
speaking, the salon setting was a gold mine for our designers," said Steve
Shatford, president and CEO of Games Cafe, Inc. "Almost everyone has been
to a salon and generally equates the experience with fun and relaxation --
which really emphasized the potential appeal of Sally's Salon. With
RealGames as the publisher of our game, casual gamers around the world can
enjoy our salon experience to relax, have fun and escape the everyday
world."
Sally's Salon, a virtual beauty salon click management-style game,
provides players with an escape from the daily grind. In the game, Sally
beautifies everyone from little old ladies to punk rockers in ten unique
salon locations where players are challenged by 50 levels of frantic, but
fashionable, fun. Players can direct Sally through a virtual beauty salon
by performing beauty services, hiring employees, and customizing salon
services.
"We are thrilled that the first game to be fully supported by Lifetime
Presents was such a hit. We believe that women are not seeking games
specifically about spas or beauty -- but games that provide them with a fun
escape regardless of the subject matter," said Kris Soumas, vice president,
Games, Lifetime Networks. "Sally's Salon absolutely delivered on the fun
factor and we are happy to have highlighted the game to our audience and
contributed to its success."
As the world's largest developer, publisher and distributor of casual
games, RealGames has a global reach of over 40 million monthly unique
users. Building on the success of Sally's Salon, the RealArcade Mobile
group of RealGames is planning to release Sally's Salon for mobile phones
later in the year.
Where to Play and Purchase Sally's Salon -- Consumers can access
Sally's Salon and an extensive catalog of titles from the following
RealGames sites: http://www.realarcade.com, http://www.gamehouse.com, and
http://www.mylifetime.com.
ABOUT REALNETWORKS
RealNetworks, Inc. is providing ways for consumers to be entertained on
any screen (PC, home entertainment system, portable device or mobile phone)
anywhere. Its digital entertainment services include RealPlayer, the
acclaimed Rhapsody(R) music service, one of the largest Casual Games
destinations RealArcade(R), and a variety of mobile entertainment services
offered to consumers by leading wireless carriers around the world.
RealNetworks' corporate information is located at
http://www.realnetworks.com/company.
About LIFETIME
LIFETIME is the leader in women's television and one of the top-rated
basic cable television networks. A diverse, multi-media company, LIFETIME
is committed to offering the highest quality entertainment and information
programming, and advocating a wide range of issues affecting women and
their families. LIFETIME Television, Lifetime Movie Network, Lifetime Real
Women and Lifetime Digital (including myLifetime.com) are part of LIFETIME
Entertainment Services, a 50/50 joint venture of The Hearst Corporation and
The Walt Disney Company.
RealNetworks, GameHouse, RealArcade, Rhapsody, RealPlayer, RealGames
and the Real logo are trademarks or registered trademarks of RealNetworks,
Inc. or its subsidiaries.
RNWK-G
SOURCE RealNetworks, Inc.
 back to top
Related links:
http://www.realnetworks.com
http://www.mylifetime.com
CONTACT:
Ryan Luckin of RealNetworks, +1-206-892-6330,
rluckin@real.com; or Audrey Craipain of SHIFT Communications,
+1-415-591-8427, acraipain@shiftcomm.com, for RealNetworks
|
