Partnership Increases RealGames' Customer Reach by 20 percent and Expands
Geographic Reach
AMSTERDAM, Netherlands, Feb. 6 /PRNewswire-FirstCall/ -- From Casual
Connect, the industry's premier casual games conference-digital
entertainment services company RealNetworks(R) Inc. (Nasdaq: RNWK),
announced today an exclusive partnership with the world's fastest growing
casual games network, SPILL GROUP. RealGames(TM), the casual games business
unit for RealNetworks, will see a dramatic increase in global reach as a
result of the partnership. SPILL is based in The Netherlands, owns and
operates 30 games portals throughout Europe, Asia and North- and South
America. RealGames has gained exclusive syndication rights for Spill
Group's "Family" section of key portals, including Games.co.uk, Jeux.fr,
Gioco.it, Jetzspielen.de, Spelletjes.nl, Spela.se, Juegos.com, Gry.pl,
Gamesgames.com and Ojogos.com.br.
Prior to this partnership, RealGames' global reach on its own
direct-to- consumer sites- RealArcade, GameHouse, Zylom and Atrativa-as
well as through its partnerships with sites like AOL and Lifetime-has been
approximately 40 million unique visitors per month. With the addition of
SPILL GROUP's worldwide presence, RealGames is expected to reach 48 million
unique game players per month with its quality, best-selling casual game
titles.
"With this new partnership we will expand our already significant reach
of consumers who are fans of top-notch casual games. Our advertising and
developer partners will see their ads and games in front of more people who
have grown to love casual games as a brain-stimulating, stress-relieving
form of entertainment," said Harold Zeitz, senior vice president of
RealGames. "SPILL has done an incredible job of creating popular games
portals around the globe as well as providing quality games for casual
games players."
RealGames is focused on growing its reach not only to expand its circle
of fans, but also to continue to attract the very best game developers to
its publishing group and grow its base of advertisers. With increased
reach, developers will continue to favor RealGames to publish their
games--and the company's portals will continue to have the best quality
games offerings for its casual games customers.
"RealGames casual games will be totally integrated into our portals,"
said Peter Driessen, CEO, SPILL GROUP. "RealGames has achieved a leading
position in the casual games segment for women, and we believe that adding
their games will bring a great value and more fun to our family portals."
"This partnership will enable us to fulfill the needs of this specific
target group," Driessen continued. "We'll be providing great value, not
only in making our portals even more appealing to women, but by enhancing
the overall experience of gaming."
The SPILL GROUP syndication partnership represents the first such deal
for RealGames in 2008. In 2007 RealGames added numerous new syndication
partners to its overall network in the US, Latin America and Europe by
adding such partners as MSN in 17 countries in Latin America as of Dec.
2006, Vodafone and Web.de in Europe and Lifetime Networks in North America.
ABOUT REALNETWORKS
RealNetworks(R), Inc. delivers digital entertainment services to
consumers via PC, portable music player, home entertainment system or
mobile phone. Real created the streaming media category in 1995 and has
continued to lead the market with pioneering products and services,
including: RealPlayer(R), the first mainstream media player to enable
one-click downloading and recording of Internet video; the award-winning
Rhapsody(R) digital music service, which delivers more than 1 billion songs
per year; RealArcade(R), one of the largest casual games destinations on
the Web; and a variety of mobile entertainment services, such as ringback
tones, offered to consumers through leading wireless carriers around the
world. RealNetworks' corporate information is located at
http://www.realnetworks.com/company.
ABOUT SPILL GROUP
SPILL GROUP is the world's leading destination for online Casual games.
The company owns about 30 online game portals worldwide, each one
localized. Over 60 million unique visitors per month go to SPILL's portals
for gaming entertainment. The current portfolio contains 2,000 free online
games of all genres; Casual Games, Skill Games and Download Games. SPILL's
passion is to fulfill the basic need that everyone can relate to: the
desire to play games! Spill Group's corporate information is located at
http://www.spillgroup.com/.
RealNetworks, Rhapsody, RealPlayer, RealArcade, RealAudio, RealGames
and RealVideo are registered trademarks of RealNetworks, Inc. All other
trademarks are the property of their respective owners.
RNWK-G
SOURCE RealNetworks, Inc.
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Related links:
http://www.realnetworks.com/
CONTACT:
Ryan Luckin of RealNetworks, +1-206-892-6330,
rluckin@real.com; or Audrey Craipain of SHIFT Communications,
+1-415-591-8427, acraipain@shiftcomm.com
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