Adds Customer Acquisition to Exactis.com Suite of E-mail CRM and Direct
Marketing Solutions; Makes Exactis.com First One-Stop
E-mail Partner for Entire Customer Lifecycle
DENVER, Feb. 8 /PRNewswire/ -- Exactis.com Inc. (Nasdaq: XACT), a leading
provider of permission-based precision e-mail marketing and communications
outsourcing solutions, announced today its newest e-mail solution,
ProspectMessaging(SM). With ProspectMessaging, Exactis.com clients can do
customer prospecting and acquisition through permission-based opt-in e-mail.
The new solution is full-service and consultative. Exactis.com's
experienced list and acquisition experts guide clients in list selection, then
manage client e-mail campaigns aimed at turning prospects into customers.
"The program helps clients build relationships online and launches them
into e-mail Customer Relationship Management (CRM) and direct marketing
strategies using our InformMessaging(SM), AccountMessaging(SM) and
TargetMessaging(SM) precision e-mail solutions," said Tom Detmer, president
and CEO of Exactis.com.
"It truly makes us the first one-stop partner for e-mail marketing and
communications that address the entire customer lifecycle - from customer
acquisition to conversion/loyalty to customer service."
Exactis.com has partnered with respected e-mail list owners to offer
clients access to permission-based opt-in e-mail address lists. Currently,
Exactis.com has five list partners, including Mail.com and yesmail.com.
Combined, Exactis.com's list partners represent more than 48 million
permission-based opt-in e-mail addresses.
Exactis.com has strict criteria in selecting list partners. Partners must
compile lists in adherence to the industry's opt-in standard and be adept in
list hygiene processes, including effectively and efficiently handling bounce
mail and unsubscribe requests. Also important is the partner's ability to
limit the number of messages sent to any one name within a given time period.
Lastly, partner lists must offer a variety of selects based on key targeting
variables, such as demographics, lifestyle and purchase behavior.
About Exactis.com
Exactis.com's clients, primarily in the media, financial services and
e-commerce industries, use Exactis.com precision e-mail solutions to
communicate news and information, deliver event-triggered communications, and
target and manage large-scale one-to-one e-mail marketing campaigns. Clients
include Sony Music Entertainment Inc., Charles Schwab & Co. Inc., MSNBC
Interactive News, First Union Corp., USATODAY.com and Tribune Media Services.
Founded as Mercury Mail in 1995 and then known as InfoBeat, Exactis.com has
headquarters in Denver and a European office in London.
About List Partners
yesmail.com
yesmail.com is the premier outsourcer of permission e-mail marketing
technologies and services, providing a total Customer Value Management
solution for its clients-from acquisition to retention and ongoing
relationship management. The YesMail Network(TM) is the Web's first
permission-based customer acquisition and retention engine, enabling YesMail's
expert Relationship Managers to target prospects, personalize messages,
deliver campaigns, track and analyze results, customize responses and generate
reports for marketers in real time. YesMail's proprietary direct marketing
software, scalable infrastructure and experienced strategists deliver a total
outsourced solution to maximize customer value for eMarketers. YesMail's
large and growing database is available to marketers via its proprietary sales
force and numerous reseller relationships such as Exactis.com. For more
information, contact http://www.yesmail.com, 1-888-932-8600 or info@yesmail.com.
Mail.com
Mail.com is a leading global provider of Internet messaging services to
businesses, ISPs, Web sites and direct to consumers. In the business market,
Mail.com provides outsourced e-mailbox hosting and gateway services, such as
virus scanning, spam blocking and content filtering. Among the Company's
corporate accounts are Continental Airlines and Mercedes Benz. Mail.com
provides Web-based e-mail services or Webmail to Internet Service Providers
(ISPs) including seven of the top ISPs in the world such as EarthLink, Cable &
Wireless, GTE, Juno and Prodigy. The Company also partners with top branded
Web sites, including NBC, CBS SportsLine, iWon.com, CNET, Snap.com and
DellNet.com to provide Webmail services to their users. In addition, Mail.com
serves the consumer market directly through the Mail.com flagship site at
http://www.mail.com. Information about Mail.com (Nasdaq: MAIL) is available at
http://corp.mail.com.
Contact Exactis.com at: 707 17th St., Suite 2850, Denver, CO 80202, USA.
Internet: http://www.exactis.com. Telephone: 303-675-2300. Fax: 303-675-2399.
1-888-675-2479.
Safe Harbor Statement
Except for historical information contained herein, this news release may
contain forward-looking statements that involve risks and uncertainties,
including risks associated with speculation on the growth of the e-mail
messaging industry, as well as other risks detailed from time to time in the
Company's filings with the Securities and Exchange Commission, including the
Company's prospectus dated November 19, 1999. These risks may in the future
cause the Company's results to differ materially from those expressed in any
forward-looking statements made by Exactis.com.
This press release shall not constitute any offer to sell or the
solicitation of an offer to buy any securities of the Company, nor shall there
be any sale of the Company's securities in any state in which such offer,
solicitation or sale would be unlawful under the securities laws of any such
state.
SOURCE Exactis.com Inc.
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Related links:
http://www.exactis.com
CONTACT:
Tory Pearson of Exactis.com, 303-675-5818,
vpearson@exactis.com; or Jennifer Lester of LawsComm,
303-755-4400, jenl@lawscomm.com, for Exactis.com
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