Network Advertising Orders in First Five Weeks of 2000 Already Surpass Those
Of 1999
MIAMI, Feb. 8 /PRNewswire/ -- Radio Unica Communications Corp.
(Nasdaq: UNCA), the official and exclusive Spanish-language radio network of
Gold Cup 2000, today announced that is has sold out its network coverage for
this major soccer event. With leading advertisers such as Chevrolet, Miller
Genuine Draft, Western Union, Honda, Allstate and El Sitio.com, Radio Unica,
the first and only 24-hour Spanish-language radio network in the U.S., will
provide the most extensive coverage to listeners nationwide starting Saturday,
February 12 to Sunday, February 27, 2000. With Radio Unica's exclusive radio
broadcast package, the network continues to be a dynamic advertising medium
that provides advertisers with an alternative, uniform national sales platform
that delivers the message to major U.S. Hispanic markets.
Gold Cup 2000 will mark the second time, with the 1999 "Copa America"
being the first, that soccer on Radio Unica has been sold out. Impressively,
the network's coverage of the final of the 1999 tournament attracted a record
number of listeners nationwide.
"Soccer is the most sought after sport by U.S. Hispanics and Radio Unica
continues to receive major advertiser support as the demand continues to grow
for international soccer," said Joaquin F. Blaya, Chairman and Chief Executive
Officer of Radio Unica Communications Corp. "Our exclusive coverage of this
important event confirms our long-term commitment to both our listeners and
our advertisers. I am also happy to say that our network business so far this
year is quite strong with orders received in excess of what we received and
sold for all 1999," Blaya added.
"Radio Unica's exclusive coverage helps us connect with soccer fans in key
geographies throughout the country," said Manny Gonzalez, Miller Genuine
Draft-Brand Manager. "We're excited about the opportunity to be associated
with this prestigious tournament and look forward to being part of the
exciting coverage delivered by the network's highly-rated sports broadcast
team."
About Gold Cup 2000
Sanctioned by CONCACAF, Gold Cup 2000 is the premiere biennial tournament
of North, Central America and the Caribbean. Radio Unica's coverage of this
marquis event will kick off with USA vs. Haiti followed by Colombia vs.
Jamaica. The network will air 19 soccer matches and showcase the region's top
national teams going up against World Cup 1998 participants. The event
concludes with the final match at the Los Angeles Coliseum. Radio Unica will
also air a one-hour special pre-game program where sports anchors will comment
on the tournament, interview soccer's star athletes and coaches, and give
listeners up-to-the-minute news, statistics and analysis. The tournament will
be broadcast live from Miami, Los Angeles and San Diego and hosted by
internationally known sportscaster Jorge Ramos.
About Radio Unica Communications Corp.
Radio Unica Communications Corp. (Nasdaq: UNCA) is the only national
Spanish-language radio network in the country and reaches approximately 80% of
Hispanic USA through a group of owned and/or operated stations and affiliates
located nationwide. The Company's operations include the Radio Unica Network
and an owned and/or operated station group covering the top U.S. Hispanic
markets including Los Angeles, New York, Miami, San Francisco, Chicago,
Houston, San Antonio, Dallas, Phoenix, Denver, San Diego and Fresno.
Radio Unica corners the market in sports with the acquisition of the
exclusive U.S. Spanish-language radio broadcast rights to the 2000 and 2004
Summer Olympics, World Cup Championship of Club Teams 2000, 2001 and 2002,
Copa Oro 2000 and 2002, Copa America 2001, and the World Cup 2002 qualifying
matches. Radio Unica also owns the exclusive U.S. Spanish-language radio
broadcast rights to the 2000 NBA Finals and the 2000 NBA All-Star Game which
starts on February 13, 2000.
This press release contains forward-looking information based upon the
Company's current best judgment and expectations. Actual results could vary
from those presented herein. The risks and uncertainties associated with the
forward-looking information include economic factors, the success of
programming strategies and other business factors. For further information,
please refer to the Company's filings with the Securities and Exchange
Commission.
For more information on Radio Unica, via fax at no charge, please dial
1-800-PRO-INFO and enter the company code UNCA, or visit our web sites at
http://www.radiounica.com and http://www.frbinc.com .
SOURCE Radio Unica Communications Corp.
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Related links:
http://www.radiounica.com
CONTACT:
Marilyn Fajardo, 305-463-5140,
marilyn.fajardo@radiounica.com, or Eileen Perez, 305-463-5141,
eileen.perez@radiounica.com, both of Radio Unica Communications
Corp.; or Media Info, Dave Closs, Analysts, Elizabeth Eakeley, or
General Info, Paula Schwartz, of The Financial Relations Board,
212-661-8030
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