'Coca-Cola On The Ice,' a Free 20,000-Square Foot Winter Sports Experience
Opens in Downtown Salt Lake Olympic Square; Olympians Jim Craig, Devon Harris
And Wendell Suckow Will be on Hand to Challenge Media in Luge, Curling,
Bobsled and Hockey
SALT LAKE CITY, Feb. 8 /PRNewswire/ --
WHAT: The Coca-Cola Company is kicking off the Olympics with the
opening of "Coca-Cola On The Ice," a free
20,000-square-foot interactive winter sports attraction
that gives people the chance to feel what it's like to be
an Olympic athlete and fan, even if they can't get tickets
to see the actual Olympic events. The venue, located next
to the Coca-Cola Olympic Pin Trading Center in downtown
Salt Lake Olympic Square, offers first-hand experiences in
luge, curling, bobsled, and hockey through real-life
simulations, competitions, crowd participation and award
presentations.
Jim Craig, 1980 U.S. Olympic Hockey Gold Medalist; Devon
Harris, 1988 Jamaican Bobsled Team; and Wendell Suckow,
three-time Olympian in Luge will be on hand to challenge
media in the hockey, bobsled and luge interactive exhibits
and demonstrate the attractions. Additionally, the
athletes will be available for one-on-one interviews at
the event.
The "Coca-Cola On The Ice" attraction is free and open
daily during the Olympic Games, from 11 a.m. to 11 p.m.
WHEN/
WHERE: February 9, 2002
4 p.m. to 6 p.m.
"Coca-Cola On The Ice"
Next to the Coca-Cola Olympic Pin Trading Center in
downtown Salt Lake Olympic Square
(Next to Delta Center, behind Medals Plaza on South Temple
between 300W and 400W)
VISUALS/
INTERVIEW
OPPORTUNITIES: -- Bobsled -- an 80' long and 8' wide attraction with a
45' track
-- Curling -- a 50' long and 12' wide sheet of ice with a
regulation-size curling target
-- Hockey -- complete with a regulation-size net on a 40'
x 12' ice rink
-- Luge -- a 110' luge ice course with a 90-degree turn
-- Interview opportunities with Craig, Harris and Suckow
CONTACT
INFORMATION: Allison Resner, Weber Shandwick, +1-952-346-6311, or
+1-612-791-2014 (cell)
Kim Price, The Coca-Cola Company, +1-801-301-6686 (cell)
Kirsten Witt, The Coca-Cola Company,
+1-404-226-8901 (cell)
SOURCE Coca-Cola Company
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CONTACT:
Allison Resner of Weber Shandwick,
+1-952-346-6311, or +1-612-791-2014 (cell), or Kim Price,
+1-801-301-6686 (cell), or Kirsten Witt, +1-404-226-8901 (cell),
both of The Coca-Cola Company
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