BEAVERTON, Ore., Feb. 8 /PRNewswire-FirstCall/ -- Nike (NYSE: NKE) has a
simple message for viewers who tune in to see events unfold in Salt Lake City:
Move.
(Photo: http://www.newscom.com/cgi-bin/prnh/19990818/NIKELOGO )
"Move" is the title of a 90-second ad that celebrates not only the shared
movements but the shared emotion of sports. While our activities and
abilities may be different, the emotions they invoke are universal; different
paths -- shared experiences.
The connecting thread between the nearly two dozen sports featured in the
ad is movement of the human body. It is expressed through tightly edited
sequences that show how movement can translate from one sport to the next.
From running to hockey to gymnastics, from long jumping to snowboarding to
skateboarding, from tennis to Frisbee to diving, the ad unfolds in one
continuous stream, starting and ending with a young boy running.
"Move" weaves elite athletes, including speed skater Apolo Ohno, downhill
skier Picabo Street, Toronto Raptors guard Vince Carter, tennis champion
Lindsay Davenport and soccer phenom Landon Donovan, with images of a child
playing on a bed, a streetballer making his moves and triathletes emerging
from the water, among others. Nike footwear featured in the ad includes the
Air Max Sphere.
The ad debuted in 90-second form, with both 30- and 60-second versions to
follow over the next few weeks. In addition to running during NBC's
programming from Salt Lake City, the various "Move" versions will air during
primetime network programming as well as select cable and sports programming.
For more information about Nike, please visit http://www.niketown.com or
http://www.nikebiz.com. For a copy of the ad and behind-the-scenes footage, please
contact Bader TV News at 917-865-8586. To view online, visit
http://www.nikebiz.com/media/n_move.shtml.
SOURCE Nike, Inc.
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Related links:
http://www.nikebiz.com
Photo Notes:http://www.newscom.com/cgi-bin/prnh/19990818/NIKELOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, 888-776-6555 or 212-782-2840 /Web site:
http://www.niketown.com
CONTACT:
Scott Reames, +1-503-671-2454, or
scott.reames@nike.com, or Kathryn Reith, +1-503-708-9058, or
kathryn.reith@nike.com, both of Nike, Inc.
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