Hollywood Sweetheart Nicole Richie to Deliver Diet Dr Pepper to NYC on
Valentine's Day
PLANO, Texas, Feb. 8 /PRNewswire/ -- This February, Diet Dr Pepper, the
fastest growing diet drink in America, wants consumers to fall in love with
its great taste -- and is doing everything possible to put more than 250
million samples in their hands.
The Diet Dr Pepper National Sampling Blitz is one of the largest beverage
sampling initiatives ever, blanketing the country with enough free full-size
cans, fountain drinks and other giveaways for every person in America. During
the month, Diet Dr Pepper will be popping up in some expected and unexpected
places. Free product samples and coupons will be distributed through
traditional retail partners and high-profile events, including:
* Free Diet Dr Pepper Fountain Day at 7-Eleven stores on Feb. 10
* Celebrity gift bags at the Grammy Awards
* Supermarket sampling and coupons with partners around the country
* Special promotions with retail partners Target and Wal-Mart
* Product coupons mailed to everyone in America named "Pepper"
* High-profile professional and college basketball festivities in
February
Valentine's Day will be a special day during the month-long blitz as
Hollywood sweetheart Nicole Richie will help New Yorkers fall in love with
Diet Dr Pepper at events throughout the city. In addition, a team of Diet Dr
Pepper Sweethearts will hand out free product samples in six cities across the
country.
"There's nothing diet about Diet Dr Pepper and we are doing everything we
can to help America judge it themselves," said Andrew Springate, vice
president, Dr Pepper Brand Marketing. "Once people experience its rich,
indulgent taste, they forget they're enjoying a diet soda. It's that good."
The nationwide sampling effort is supported by a new advertising campaign
that began in January. In a departure from conventional diet soft drink ads,
the campaign compares the rich, decadent flavor of Diet Dr Pepper to indulgent
desserts. The advertising tagline, "There's Nothing Diet About It," reminds
people that while the calories are missing, the flavor is full. In the two
television spots titled "Gumball" and "Housekeeper," the hit song, "Help
Yourself," sung by recently knighted Sir Tom Jones, is featured with
traditional indulgences such as gumballs, cakes and candy unexpectedly
replaced with Diet Dr Pepper. The third spot featuring Diet Cherry Vanilla Dr
Pepper will air in March.
Recent trends in the diet soda category suggest that while diet drinks are
growing in popularity, none is more popular than Diet Dr Pepper, which is
growing at twice the rate of other diet sodas. In 2004, sales of Diet Dr
Pepper increased 16 percent, and in 2005, following the launch of Diet Cherry
Vanilla Dr Pepper, sales increased 15 percent.
About Diet Dr Pepper
Diet Dr Pepper is a leading brand in the beverage portfolio of Plano,
Texas-based Cadbury Schweppes Americas Beverages (CSAB), a subsidiary division
of Cadbury Schweppes plc (NYSE: CSG). CSAB is one of the largest producers of
teas, juices and soft drinks in the Americas with a brand portfolio that
includes Dr Pepper, 7 UP, Snapple, Mott's Apple Juice, RC Cola, A&W Root Beer,
Sunkist, Canada Dry, Hawaiian Punch, Schweppes, Diet Rite, Clamato, Mr & Mrs
T's Mixers, Holland House Mixers, Rose's, Mistic, Yoo-hoo, Orangina, IBC,
Stewart's, Nantucket Nectars and other well-known consumer brands. For
additional information, visit http://www.cadburyschweppes.com/csab .
SOURCE Cadbury Schweppes Americas Beverages
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Related links:
http://www.cadburyschweppes.com/csab
CONTACT:
Chris Barnes of Cadbury Schweppes Americas
Beverages, +1-972-673-5539, or chris.barnes@cs-americas.com ; or
Laura Fredrickson of Ketchum Public Relations, +1-214-259-3434,
or laura.fredrickson@ketchum.com , for Cadbury Schweppes Americas
Beverages
NOTE TO EDITORS: The product name 7 UP is written in all caps
with a space between 7 and UP.
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