EL SEGUNDO, Calif., Feb. 8 /PRNewswire-FirstCall/ -- Girls choose
Barbie(R), again! According to the most recent rankings from The NPD Group
for 2005, Barbie continues to be the No. 1 girls' brand in the toy industry(1)
and the No. 1 doll property of the year(2).
The Barbie brand's list of achievements speaks for itself: the doll is
sold in 150 countries, has represented more than 50 nationalities and
ethnicities; and has had more than 90 careers. According to The NPD Group,
Barbie continues to be the reigning No. 1 fashion doll for not only the fourth
quarter of 2005 but the full year.(3)
Barbie also boasts the No. 1 girls' Web site(4), with more than 51 million
visits per month. All six of the Barbie Direct-to-Home Entertainment Movies
to date have been at No. 1, including the most recent introduction, Barbie and
Magic of Pegasus.(5)
"To succeed in 2006 and beyond, we will concentrate our efforts on
enhancing innovation and focusing on improving the Barbie play
experience -- an experience that creates an emotional connection between girls
and Barbie," said Chuck Scothon, senior vice president and general manager of
the Girls division for Mattel. "We are excited about the 2006 Barbie lineup
with three new direct-to-DVD movies and a full line of supporting products
across multiple categories, plus all new fashions and accessories."
As the No. 1 manufacturer of dolls, Mattel boasts six of the top 10 doll
properties, including Barbie, American Girl(R), Dora the Explorer, Disney
Princess, Polly Pocket(TM) and Little Mommy.(6)
About Mattel
Mattel, Inc., (NYSE: MAT)(http://www.mattel.com) is the worldwide leader in the
design, manufacture and marketing of toys and family products, including
Barbie(R), the most popular fashion doll ever introduced. The Mattel family
is comprised of such best-selling brands as Hot Wheels(R), Matchbox(R),
American Girl(R) and Tyco(R) R/C, as well as Fisher-Price(R) brands
(http://www.fisher-price.com), including Little People(R), Rescue Heroes(R), Power
Wheels(R) and a wide array of entertainment-inspired toy lines. With
worldwide headquarters in El Segundo, Calif., Mattel employs more than the
25,000 people in 42 countries and sells products in more than 150 nations
throughout the world. Mattel's vision is to be the world's premier toy
brands -- today and tomorrow.
(1) The NPD Group/Consumer Information (4th Quarter 2005 and Full-Year
2005)
(2) The NPD Group/Consumer Information (Full Year 2005)
(3) The NPD Group/Consumer Information (4th Quarter 2005 and Full-Year
2005)
(4) Barbie is the top Web site exclusively for girls (comScore
MediaMetrix, 12/05 -- "Top Entertainment Web Sites for Girls 2-11"
Barbie ranks #5 behind Nick.com (#4), Neopets.com (#3), Disney Channel
(#2) and Disney.com (#1)
(5) Nielsen Entertainment VideoScan charts posted on Billboard.com
(6) The NPD Group/Consumer Information (4th Quarter 2005 and Full-Year
2005)
SOURCE Mattel, Inc.
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Related links:
http://www.mattel.com
Company News On-Call:
http://www.prnewswire.com/comp/540363.html
CONTACT:
Sara Rosales of Mattel, Inc.,
+1-310-252-5397, Sara.Rosales@mattel.com
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