'Coca-Cola On The Ice,' a free 20,000-square foot winter sports experience
opens in downtown Salt Lake Olympic Square;
Olympians Jim Craig, Devon Harris and Wendell Suckow will be on hand to
challenge media in luge, curling, bobsled and hockey
SALT LAKE CITY, Feb. 9 /PRNewswire/ --
WHAT: The Coca-Cola Company is kicking off the Olympics with the opening
of "Coca-Cola On The Ice," a free 20,000-square foot interactive
winter sports attraction that gives people the chance to feel what
it's like to be an Olympic athlete and fan, even if they can't get
tickets to see the actual Olympic events. The venue, located next
to the Coca-Cola Olympic Pin Trading Center in downtown Salt Lake
Olympic Square, offers first-hand experiences in luge, curling,
bobsled, and hockey through real-life simulations, competitions,
crowd participation and award presentations.
Jim Craig, 1980 U.S. Olympic Hockey Gold Medalist; Devon Harris,
1988 Jamaican Bobsled Team; and Wendell Suckow, three-time Olympian
in Luge will be on hand to challenge media in the hockey, bobsled
and luge interactive exhibits and demonstrate the attractions.
Additionally, the athletes will be available for one-on-one
interviews at the event.
The "Coca-Cola On The Ice" attraction is free and open daily during
the Olympic Games, from 11 a.m. to 11 p.m.
WHEN/
WHERE: February 9, 2002
4 p.m. to 6 p.m.
"Coca-Cola On The Ice"
Next to the Coca-Cola Olympic Pin Trading Center in downtown Salt
Lake Olympic Square
(Next to Delta Center, behind Medals Plaza on South Temple between
300W and 400W)
VISUALS/
INTERVIEW
OPPORTUNITIES:
* Bobsled -- an 80' long and 8' wide attraction with a 45' track
* Curling -- a 50' long and 12' wide sheet of ice with a regulation-size
curling target
* Hockey -- complete with a regulation-size net on a 40' x 12' ice rink
* Luge -- a 110' luge ice course with a 90-degree turn
* Interview opportunities with Craig, Harris and Suckow
SOURCE The Coca-Cola Company
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CONTACT:
Kim Price, cell, +1-801-301-6686, or Kirsten
Witt, cell, +1-404-226-8901, both of The Coca-Cola Company; or
Allison Resner of Weber Shandwick, +1-952-346-6311, or cell,
+1-612-791-2014
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