MIAMI, Feb. 9 /PRNewswire/ -- Wishes really do come true
-- especially with The Fairly OddParents(TM) at BURGER KING(R)! Based on the
highly successful TV show on Nickelodeon, the BURGER KING Fairly
OddParents(TM) promotion captures the essence of the popular cartoon and
quirky characters to bring the property to life. Beginning February 9, 2004,
the promotion will showcase ten enchanting toys featuring all of the favorite
Fairly OddParents(TM) characters, including Timmy, Cosmo and Wanda! The
promotion is scheduled to run through March 14, 2004, or while supplies last.
(Logo: http://www.newscom.com/cgi-bin/prnh/20031014/BKLOGO )
"Fantasy and magic are integral components of every child's playtime fun,"
said Brian Gies, senior director, youth and family marketing, Burger King
Corporation. "This latest promotion in our long-term partnership with
Nickelodeon brings the magical antics of The Fairly OddParents(TM), one of
Nickelodeon's most popular TV series, to BURGER KING kids meals with an
assortment of collectible toys that will inspire even more imaginary
adventures."
About The Toys
Each toy features popular Fairly OddParents(TM) characters based on the
television cartoon, including Invisible Timmy, Spectacular Sparks Cosmo, Crash
Nebula Magic Roll Away Bed, Cosmo & Wanda Aqua-Clip Fishbowl, Disappearing
Vicky, Glo & Go Fairy-Go-Round, Chin-Powered Crimson Chin, Timmy-to-Cleft
Wonder Changer, OddParents(TM) Stuffin' Plush Fishbowl and Crash Landing Mark
The Alien.
Magical Codes Add Online Excitement
Each "magical" Fairly OddParents(TM) character toy comes with one of five
online codes that unlock unique Fairly OddParents(TM)-themed digital prizes at
http://www.burgerkingFOP.nick.com, including a mouse pointer, printable locker
poster, wallpaper, 500 Nick Points, and e-cards. Plus, kids will get access
to a bonus prize, a limited edition screensaver, if they collect and type in
all five codes.
"We are proud of the relationship we have built with Burger King
Corporation," said Pam Kaufman, senior vice president, marketing, Nickelodeon.
"They do an excellent job at bringing our properties to life through
promotion."
A Magical Promotion
Burger King Corporation will launch a full marketing program for The
Fairly OddParents(TM) promotion, including television, in-restaurant
merchandising, a birthday mailer to Big Kids Club members and the Adventures
newsletter. Kids can also log on to a special interactive promotion site at
http://www.burgerking.com to learn more about the ten fun Fairly OddParents(TM) toys.
About The Fairly OddParents(TM)
The Fairly OddParents(TM) cartoon tells the story of Timmy Turner, an
ordinary boy overlooked by his parents and tormented by his "icky" babysitter,
Vicky. Life stinks for Timmy until -- poof! -- two characters called Wanda and
Cosmo appear and introduce themselves as Timmy's fairy godparents! The silly
sidekicks have a duty to fulfill Timmy's wishes, and this leads to many goofy
adventures. With clever jokes, smart dialogue and funny lessons; the show has
become one of the most popular shows on TV for kids and adults alike.
The Fairly OddParents(TM) "Big SuperHero Wish" Special
The Fairly OddParents(TM) "Big SuperHero Wish" episode premieres on
Nickelodeon at 8 pm (EST) on Monday, February 16. The event incorporates all
the aspects of the show that kids love (humor, magic, wish fulfillment) and
provides a unified message for kids to interact with the characters across
multiple media platforms (on-air, online and print). On-air promotion leading
up to the event will include villains from the episode appearing on the
network and will encourage kids to go to nick.com to battle the villains in
the online game. In addition, Nickelodeon's on-air sweepstakes will allow one
lucky winner to be Pick Boy's sidekick and co-host UPick Live for a day!
About Nickelodeon
Nickelodeon, which is celebrating its landmark 25th anniversary this year,
is the number-one entertainment brand for kids. It has built a diverse, global
business by putting kids first in everything it does. The company includes
television programming and production in the United States and around the
world, plus consumer products, online, recreation, books, magazines and
feature films. Nickelodeon's U.S. television network is seen in more than 86
million households and has been the number-one-rated basic cable network for
more than eight consecutive years. Nickelodeon and all related titles,
characters and logos are trademarks of Viacom International Inc.
About Burger King Corporation
We Take Pride in Serving Our Guests the Best Burgers and a Variety of
Other Great-Tasting, Healthy Foods Cooked Over an Open Fire. That's What We're
All About.
The BURGER KING(R) system operates more than 11,285 restaurants in all 50
states and in 58 countries and territories around the world. Ninety-one
percent of BURGER KING restaurants are owned and operated by independent
franchisees, many of them family-owned operations that have been in business
for decades.
Burger King Holdings, Inc., the parent company, is private and
independently owned by an equity sponsor group comprised of Texas Pacific
Group, Bain Capital and Goldman Sachs Capital Partners. In fiscal year ending
June 30, 2003, Burger King Corporation had system-wide sales of $11.1 billion.
To learn more about BURGER KING, please visit the company's website at
http://www.burgerking.com.
SOURCE Burger King Corporation
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Related links:
http://www.burgerking.com
Photo Notes:
NewsCom:
http://www.newscom.com/cgi-bin/prnh/20031014/BKLOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
Company News On-Call:
http://www.prnewswire.com/comp/124650.html
CONTACT:
Michelle Miguelez, Burger King,
+1-305-378-7277, or mmiguelez@whopper.com
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