ST. PETERSBURG, Fla., Feb. 10 /PRNewswire-FirstCall/ --
Catalina Marketing Corporation (NYSE: POS), unveiled a new brand strategy to
reflect its leadership position in the behavior-based marketing industry.
Catalina Marketing pioneered the behavior-based marketing industry twenty
years ago when it was the first to use real-time shopping behavior to target
messages and promotions delivered at the point-of-sale. Today, Catalina
Marketing continues to bring the efficiency and effectiveness of behavior-
based marketing to a variety of applications including in-store
communications, direct mail, sampling, in-pharmacy newsletters and market
research.
Catalina Marketing's new corporate positioning as the global leader in
behavior-based marketing involves a new brand architecture which brings
subsidiaries previously branded as Health Resource Publishing, Market Logic
and Alliance Research under the Catalina Marketing brand. Health Resource
Publishing becomes Catalina Health Resource, Market Logic becomes Catalina
Marketing Direct Marketing Services and Alliance Research becomes Catalina
Marketing Research Solutions. The new brand strategy includes a new corporate
logo.
Catalina Marketing is supporting its position as the leader in behavior-
based marketing with an aggressive branding campaign, including trade
advertising, new sales collateral, a new corporate web site
(http://www.catalinamarketing.com), and a new trade show booth to be introduced at
this year's FMI conferences in February and May.
"Twenty years ago, Catalina Marketing began targeting change as a point-
of-sale coupon company. Today, we've created a portfolio of behavior-based
marketing services powered by the sixth largest decision support database in
the world that provides marketers with over 250 million individually targeted
communication opportunities each week," said Dan Granger, Chairman and Chief
Executive Officer. "The change brings more clarity to the breadth and depth
of services available to our clients. Our operating divisions will continue
to innovate in their respective areas under the Catalina Marketing brand name,
increasing the effectiveness of those tools for retailers, service companies
and manufacturers. I'm proud of all we've accomplished in the past two decades
and I'm excited about the structure we've put in place to facilitate growth in
the future."
Based in St. Petersburg, Fla., Catalina Marketing Corporation
(http://www.catalinamarketing.com) provides a wide range of behavior-based marketing
services for manufacturers and retailers. These behavior-based marketing
services are provided by interrelated operating groups that strive to
influence purchase behavior of consumers wherever and whenever they make
purchase decisions. Through these operating groups, Catalina Marketing
Corporation is able to reach consumers internationally and domestically -- in-
store, using incentives, loyalty programs and advertising messages; at-home,
through direct mail and sampling. Personally-identifiable data that may be
collected from the company's targeted marketing programs, as well as its
research programs, is never sold or given to any outside party without the
express permission of the consumer.
Certain statements in the preceding paragraphs are forward-looking, and
actual results may differ materially. Statements not based on historic facts
involve risks and uncertainties, including, but not limited to, the changing
market for promotional activities, especially as it relates to policies and
programs of packaged goods manufacturers for the issuance of certain product
coupons, the effect of economic and competitive conditions and seasonal
variations, actual promotional activities and programs with the company's
customers, the pace of installation of the company's store network, the
success of new services and businesses and the pace of their implementation,
and the company's ability to maintain favorable client relationships.
SOURCE Catalina Marketing Corporation
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Related links:
http://www.catalinamarketing.com
CONTACT:
Rachel Keener, Catalina Marketing
Corporation, +1-727-579-5224, or
rachel.keener@catalinamarketing.com
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