WHO: The Optical Storage Technology Association (OSTA)
WHAT: On Friday, February 13, 2004, OSTA will jointly announce new
implementations of its MPV(TM) (MusicPhotoVideo) Specification in
conjunction with worldwide industry-leading digital camera
manufacturers and imaging software companies HP, Nikon, Olympus,
Konica Minolta, Samsung, and Software Architects. MPV is used to
improve compatibility between and playback of digital media
content by PCs and consumer electronics (CE) devices. The
announcement will be made at the 2004 Photo Marketing Association
(PMA) Convention and Trade Show in Las Vegas, Nevada.
New initiatives to extend the MPV specification to provide
additional capabilities for digital cameras, digital imaging and
photo archiving will also be presented, and the benefits of the
MPV, including faster, easier playback of digital content through
use of digital photo playlists will be demonstrated using
MPV-enabled products from industry leaders.
WHEN: OSTA MPV Press Conference
Friday, February 13, 2004
11:15 a.m. to 12:00 p.m. PST
WHERE: Las Vegas Convention Center
South Hall, S3, Meeting Room #226
3150 Paradise Road
Las Vegas, NV 89109
(702) 892-0711
ABOUT: The MPV specification is designed to facilitate the interchange of
file-based digital media with DVD video players and recorders and
other consumer electronics (CE) playback devices. MPV, which
facilitates more efficient management of digital photo, music and
video content, works with any file system or operating system by
adding an XML metadata file recognized by the playback device.
Originally designed for CDs and DVDs, MPV technology works well in
other storage solutions, such as flash memory cards and hard disk
drives, as well as networked consumer digital home environments.
OSTA was incorporated as an international trade association in
1992 to promote the use of recordable optical technologies and
products. For additional information about OSTA and MPV, please
visit the organization's Web site at http://www.osta.org.
RSVP: Media and analysts may RSVP for the OSTA MPV press conference at
PMA, as well as arrange private, one-on-one interviews and
demonstrations with OSTA representatives, by contacting:
Keith R. Pillow
MultiPath Communications International
(310) 558-3955
keith@multipathcom.com
SOURCE Optical Storage Technology Association