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Star Decorators Wholesale Expands to Scottsdale

    IRVING, Texas, Feb. 11 /PRNewswire/ -- Star Decorators Wholesale, a
division of Michaels Stores Inc. (NYSE: MIK), announced today that it will
open its third location in Scottsdale, AZ on March 4, 2005.  The 30,000 square
foot warehouse will offer more than 15,000 SKUs, providing a complete line of
merchandise for interior decorators and designers, retail florists, event
planners, specialty shops, and other professionals.
    Star Decorators Wholesale is a premier provider of top quality supplies
and decor components to creative professionals in the design, event and floral
industries.  The store features a broad assortment of dried and permanent
botanicals, floral supplies, wedding and event supplies, seasonal merchandise
as well as complete collection of beautiful home decor, all in stocked
quantities to satisfy the needs of professionals.
    While Star Decorators is a wholesale provider with immense inventory,
there is no minimum purchase requirement.  This wholesale concept is not open
to the general public, however, the Scottsdale location will offer a service
to the retail consumer called the Design Connection.  This program is designed
to introduce interested consumers to qualified professionals.  "Our goal with
the Design Connection is to help our Members grow their businesses via a free
referral service from Star Decorators, while also serving the needs of the
community in lieu of them being able to shop with us," said Duane Hiemenz, SVP
of New Business Development for Michaels Stores Inc.
    In addition to the Design Connection, Star Decorators also focuses on
continuing education for their Members by hosting Design Seminars throughout
the year on topics such as the leading trends in floral design, home decor,
wedding events and sympathy.  The design seminars feature nationally renowned
designers and are a free service to the Star Decorators membership base.
    Said Hiemenz, "The sophistication and vitality of the growing Phoenix
market is what is bringing us here, and it's the perfect place to expand our
wholesale business."
    To introduce themselves to the Phoenix market, the Company participated as
a sponsor for the Phoenix Art Museum's Art and Flowers event and will be
hosting an invitation only Preview Party to kick off the 3 day Grand Opening
Celebrations running from March 4th - March 6th.  Details regarding these and
other events will be available at the store and online at
http://www.StarDecorators.com .
    Hiemenz concluded, "We want to be Arizona's first choice for unique decor
and design products.  By offering the broadest merchandise assortments and
high levels of in-stocks, our customers will come to count on us for current
trends, exclusive merchandise, regional, ethnic and everyday products, and
dominant presentations that reflect original and discriminating decorating
ideas."
    This press release is also available on the Star Decorators Wholesale web
site at (http://www.StarDecorators.com ) as well as on the Michaels Stores,
Inc. web site (http://www.michaels.com ).


SOURCE Star Decorators Wholesale




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Related links:
  • http://www.StarDecorators.com
  • http://www.michaels.com
    Company News On-Call:
  • http://www.prnewswire.com/comp/115769.html
    CONTACT:
    Duane Hiemenz, Senior Vice President - New
    Business Development of Michaels Stores, Inc., +1-214-492-6250