Real to Continue Providing Digital Music Services for SK Telecom
Subscribers
BARCELONA, Spain, Feb. 11 /PRNewswire-FirstCall/ -- Digital
entertainment services company RealNetworks(R), Inc. (Nasdaq: RNWK) today
announced the extension of its contract with leading Korean wireless
services provider, SK Telecom to power its award winning MelOn service.
Since November 2004, through its acquisition of WiderThan, Real has
powered the world's first ubiquitous digital music service, SK Telecom's
MelOn. MelOn was the first integrated online and wireless subscription
music service, allowing users to enjoy their music whenever and wherever
they choose by streaming to a PC or downloading tracks to a mobile phone or
portable music device. With the extension of this partnership, Real will
continue to deliver premium digital music services to SK Telecom's
subscribers -- the largest number of digital mobile music subscribers in
Korea.
"Real's digital music platforms and services have enabled SK Telecom to
offer an advanced, reliable digital music experience to our subscribers,"
said Abraham Jo (Won Yong Jo), director at SK Telecom. "Our partnership
with Real has helped secure SK Telecom's prominence and success in Korea's
digital music market."
With its vast experience in providing digital entertainment services to
wireless carriers, Real helps differentiate a carrier's digital
entertainment offerings in a competitive market. Using Real's Rhapsody DNA
technology, SK Telecom has introduced a Personalized Music Recommendation
service, called "Channel," which suggests and delivers new music based upon
subscribers' purchasing and listening patterns. With the extension of this
partnership, Real will continue to work with SK Telecom to help introduce
innovative music solutions.
"SK Telecom has utilized some of our most popular digital entertainment
solutions for its members," said Jay Kim, vice president of APAC & Music
Business, RealNetworks Asia Pacific. "As the demands of the mobile consumer
continue to evolve, Real is dedicated to keeping SK Telecom on the
forefront of digital mobile music."
Since 2000, Real has provided SKT with digital mobile entertainment
services, including Multimedia Ringback Services and UGC with Social
Networking Services. Real's services are currently available through 78
different mobile operators in 37 countries worldwide, making them available
to 785 million subscribers. Real offers wireless providers a comprehensive
selection of mobile services including Music on Demand, Games, Video,
Personalization (such as Ringtones, RingBack Tones) as well as messaging
services.
Find RealNetworks at Mobile World Congress at Hospitality Suite 19 &
25Hall 4, Level 0
Code: RNWK-G
ABOUT REALNETWORKS
RealNetworks, Inc. delivers digital entertainment services to consumers
via PC, portable music player, home entertainment system or mobile phone.
Real created the streaming media category in 1995 and has continued to lead
the market with pioneering products and services, including: RealPlayer(R),
the first mainstream media player to enable one-click downloading and
recording of Internet video; the award-winning Rhapsody(R) digital music
service, which delivers more than 1 billion songs per year; RealArcade(R),
one of the largest casual games destinations on the Web; and a variety of
mobile entertainment services, such as ringback tones, offered to consumers
through leading wireless carriers around the world. RealNetworks' corporate
information is located at http://www.realnetworks.com/company.
RealNetworks, RealArcade, Rhapsody, RealPlayer and the Real logo are
trademarks or registered trademarks of RealNetworks, Inc. or its
subsidiaries. All other trademarks, names of actual companies and products
mentioned herein are the property of their respective owners.
SOURCE RealNetworks, Inc.
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Related links:
http://www.realnetworks.com
CONTACT:
In Europe, Kevin Connor of Axicom, +44
791.219.4237 mobile, Kevin.connor@axicom.com; or In Asia, Eric
Suh of RealNetworks, +82 2 2014 5377, eric.suh@ap.real.com; or In
the US, Jennifer Humiston of Shift Communications,
+1-617-779-1812, jhumiston@shiftcomm.com; or Tiffany Dunning of
RealNetworks, +1-206-892-6733, tdunning@real.com
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