- Wall-to-wall Coverage on a Dedicated FLO TV Channel Allows On-the-go Fans
to Catch All the Behind-the-scenes Footage of Big Brother: 'Til Death Do
You Part from Their Mobile Phones -
LOS ANGELES and SAN DIEGO, Feb. 11 /PRNewswire-FirstCall/ -- Big
Brother fans will soon be able to watch 24/7 coverage of the BIG BROTHER:
'TIL DEATH DO YOU PART Houseguests from the convenience of their cell
phones.
Following the success of last season's live video coverage out of the
Big Brother house, MediaFLO USA, Inc., a wholly owned subsidiary of
Qualcomm Incorporated (Nasdaq: QCOM), has again teamed up with CBS Mobile
to offer a bonus FLO TV channel dedicated to BIG BROTHER: 'TIL DEATH DO YOU
PART, giving fans the chance to watch a real-time, 24/7 live feed of
activity from inside the Big Brother house. The special BIG BROTHER: 'TIL
DEATH DO YOU PART channel will air hundreds of hours of live programming
from February 12 through the season finale.
"We're very pleased to offer Big Brother fans a convenient way to
'live' with the Big Brother houseguests on their cell phones 24/7," said
Cyriac Roeding, executive vice president, CBS Mobile. "The new channel
provides yet another way for fans to participate in the show without
missing a beat when they are on the go."
"Our goal with FLO TV is to give consumers compelling content, where
they want it, and the BIG BROTHER: 'TIL DEATH DO YOU PART channel helps
deliver on that promise," said Mike Bailey, vice president of programming,
MediaFLO USA. "This is another great example of the innovative programming
opportunities only MediaFLO USA's FLO TV service can provide."
The dedicated BIG BROTHER: 'TIL DEATH DO YOU PART channel will
supplement regular programming from CBS Mobile, one of the services
available on FLO TV. Other brands on the service include CSTV, CBS News,
Comedy Central, ESPN, FOX, FOX News, FOX Sports, MTV, NBC, Bravo, NBC
Sports, NBC News, CNBC, MSNBC, NickToons and Nickelodeon. All programs
featured on FLO TV are available to consumers through a leading wireless
carrier in more than 50 major metropolitan areas nationwide, including
Atlanta, Chicago, Dallas, Las Vegas, Los Angeles, New York, Seattle and
Washington, D.C. A complete list and map of available cities is available
at http://www.flotv.com.
Big Brother follows a group of people living together in a house
outfitted with dozens of cameras and microphones recording their every move
24 hours a day. Each week, the Houseguests will vote each other out of the
house. At the end, the last remaining Houseguests will receive the grand
prize of $500,000 and a second place prize of $50,000. Big Brother is
executive produced by EMMY Award winner Allison Grodner and Rich Meehan, in
association with Endemol U.S.A.
To preserve the drama for Big Brother television viewers, CBS may block
or delay the live Big Brother channel on FLO TV channel for a limited
number of real-time events that transpire in the house.
About CBS Corporation
CBS Corporation is a mass media company with constituent parts that
reach back to the beginnings of the broadcast industry, as well as newer
businesses that operate on the leading edge of the media industry. The
Company, through its many and varied operations, combines broad reach with
well-positioned local businesses, all of which provide it with an extensive
distribution network by which it serves audiences and advertisers in all 50
states and key international markets. It has operations in virtually every
field of media and entertainment, including broadcast television (CBS and
The CW -- a joint venture between CBS Corporation and Warner Bros.
Entertainment), cable television (Showtime and CSTV Networks), local
television (CBS Television Stations), television production and syndication
(CBS Paramount Network Television and CBS Television Distribution), radio
(CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing
(Simon & Schuster), interactive media (CBS Interactive), music (CBS
Records), licensing and merchandising (CBS Consumer Products), video/DVD
(CBS Home Entertainment), in-store media (CBS Outernet) and motion pictures
(CBS Films). For more information, log on to http://www.cbscorporation.com.
About MediaFLO USA, Inc.
MediaFLO USA, Inc. unleashes the power of TV for mobile consumers,
combining the best content, an intuitive user interface and a superior
multicast network to deliver a true TV experience. The award-winning
MediaFLO USA mobile entertainment service, called FLO TV, offers
full-length simulcast and time-shifted programming from the world's best
entertainment brands, including CBS, CSTV, CBS News, Comedy Central, ESPN,
FOX, FOX News, FOX Sports, MTV, NBC, Bravo, NBC Sports, NBC News, CNBC,
MSNBC, NickToons and Nickelodeon. Based in San Diego, Calif., MediaFLO USA
is a wholly owned subsidiary of Qualcomm Incorporated. Further information
is available at http://www.mediaflousa.com.
Qualcomm is a registered trademark of Qualcomm Incorporated. MediaFLO
and FLO TV are trademarks of Qualcomm Incorporated. All other trademarks
are the property of their respective owners.
SOURCE Qualcomm Incorporated
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Related links:
http://www.qualcomm.com
http://www.mediaflousa.com http://www.flotv.com
http://www.cbscorporation.com
CONTACT:
Melinda Hutcheon, MediaFLO USA Inc.,
+1-858-651-7334, melindah@mediaflousa.com, or Emily Kilpatrick,
Corporate Communications, +1-858-845-5959, corpcomm@qualcomm.com,
or John Gilbert, Investor Relations, +1-858-658-4813,
ir@qualcomm.com, all of Qualcomm; or Shannon Jacobs of CBS,
+1-212-975-3161, sljacobs@cbs.com
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